Archive Page

Ask our Make-up Artist – build positive brand reputation

Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful discussions.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Timeline: Two weeks

Primary target group:

• Girls/women
• 17 – 35 years old.
• In a relationship, engaged or married

Challenge

Social media is where the Max Factor brand tone of voice is most actively brought to life – they are passionate, expert and approachable.

They wanted to position themselves as experts between the social media audience, i.e. create thought leadership.

Main idea

In order to strengthen that image and at the same time promote the Max Factor products by bringing them closer to the consumers who want to buy the specific product, but are hesitant on how to use it, our team came up with the idea to launch a campaign where fans can ask for free makeup advise from Max Factor’s professional makeup artist.

Goals:

• Creation of thought leadership
• Creation of demand for the products
• Engagement of Facebook fans

Solution

The “Ask our make-up artist” campaign, was backed up with ads campaign and posts with tips & tricks and makeup answers, thus providing value for the fans by giving them knowledge on make-up artistry.

Ask our Make-up Artist app

Resources used:

• Facebook application – Comments plugin
• High-quality content and updates (posts)
• Facebook ads campaign

“Ask our Make-up Artist” through numbers:

• 2,638,778  impressions during the campaign, 
• 123.413 saw content for the contest
• Over 2,022  acquired fans,

Want to become our next success story?

Biggest Max Factor fan Quiz – Promotion of products and engagement of fans

Facebook marketing can stimulate an interest or desire about products and drive sales.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Fans before the start of the campaign: 37,393
Timeline:  One week

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married

Challenge

Max Factor wanted to raise awareness about their new products.

Our team did not want the promotion to be with classic advertising, supported with Facebook ads. We wanted to create fun experience for the Facebook audience that will not only create awareness but also encourage actual demand for Max Factor products among the target audience.

Main idea

We came up with the idea to reward Max Factor’s most loyal fans to win a set with products – by entering our quiz and competing.

Goals:

• Promotion of the newest Max Factor products
• Creation of demand for the product
• Acquisition of Facebook fans

Solution

The Max Factor Quiz  was very well planned campaign that allowed Max Factor to promote its products, while at the same time offering fun for the Facebook fans and increasing the current fan base of the Facebook page for our client.

Question from the “Biggest Max Factor Fan” Quiz

Resources used:

• Facebook application – Quiz
• High-quality content and updates (posts)
• Facebook ads campaign

“Biggest Max Factor fan” through numbers:

• 4,729,948 impressions during the campaign, 
• 9,449 people Talking about this,
• Over 4,390 acquired fans,
• 2,410 users participated in the contest,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

Fiat Linea voting contest – Gain huge brand awareness and build positive brand reputation

Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful discussions.

Brand: Fiat Macedonia
Industry: Automobile
Timeline: Two weeks

Primary target group:

• Young couples with small children, above 30 years old

People who have stated an interest in “AuChallenge

Challenge

Generate awareness and create positive perception about new series of Fiat Linea vehicles as very affordable and effective family car solution.

Main idea

Create and share post updates around the values that Fiat Linea represents to pursue a content strategy that could help us build positive perception about “Linea”.
10 interesting and entertaining posts scratched in a period of 3 weeks.
Facebook contest on the other hand, would be a great addition in the arsenal and popular tool to gain huge awareness while at the same time engage the audience. That’s how we came up with the main Facebook voting contest campaign idea described below.

Solution

In order to reinforce the message about Fiat Linea as excellent family car, we decided to spread the word out by launching a voting contest.
Fans are invited to comment about their favorite weekend destination in Macedonia for the whole family and express the reason why they choose that place. The award is 48 hours test drive with Fiat Linea (full fuel tank) and also free one night accommodation for 4 people close to the chosen destination.

How it works

The quiz participants are required to take the following steps :

1) Like gate - The visitor has to become a fan to get access to the contest.
2) Welcome page – Voting contest guidelines
3) Entry page
4) Social sharing buttons – “Share”, “Invite friends” and “Copy liink”
5) Votes and points

Fiat 500L Facebook Quiz through numbers

• 5.870.970 Facebook ads impressions
• 366.212 saw content for the contest
• 6.516 acquired fans
• 4.203 Facebook users talking about this
• 375 participants in the contest

Want to become our next success story?

Elixir Memory Game Challenge – Fans engagement & products promotion

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 40,431
Timeline: Two weeks

Primary target group:

• Girls/women and men
• 18 – 42 years old

Challenge

Eliksir Eklskluziv wanted to promote the newest fragrance brands in their stores.

Main idea

Our team came up with the idea to create a fun experience for the Facebook fans that will not only create awareness about the products but also act as a catalyst to encourage actual demand for the products among the target audience.

Goals:

• Facebook fans acquisition
• Facebook fans engagement
• Promotion of Elixir’s products

Solution

Inspired by the game of ‘Memory’, we decided to launch a Facebook memory game that introduced Elixir’s newest fragrances in a fun and highly addictive way. To play the memory game, visitors needed to first Like the Facebook brand Page. Once ‘Play Now’ was selected, the app revealed pairs of images with perfumes and fans were then timed on how fast they could match pairs. A rank list showcased the record times. At the end of the two weeks, Elixir rewarded the top twenty scores on the rank list with perfumes. This increased brand awareness and significant buzz among our target audience.

This is the Facebook post that announced “Elixir Memory Game Challenge”.

Resources used:

• Facebook application – Memory Game
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

Elixir Memory Game Challenge had the following rules:

1) Like gate – Visitor has to be fan to access content,
2) Memory game - fans were then timed on how fast they could match the pairs with images from perfumes
3) Rank list – showcased the record times

This is the design of the memory game.

“Elixir Memory Challenge” through numbers:

• 3,099,503 people saw some type of content  about Elixir Exclusive
• 7,614 people Talking about this,
• 2,500 acquired fans

Want to become our next success story?

Win Makeover from a Professional Makeup Artist – Increase Brand Awareness

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Timeline: Four days

Primary target group:

• Girls/women
• 17 – 30 years old

Challenge

Prom night is one of the most anticipated nights on the teen calendar. It is also the time during which a lot of gifts are exchanged and the sale in perfume shops skyrockets.
We wondered how could Eliksir Exclusive tap into those overwhelmingly positive feelings and increase awareness about the brand.

Main idea

We have decided to award our fans with a voucher for free makeover from our professional makeup artist for their Prom Night.

Goals:

• Facebook fan acquisition
• Brand awareness
• Product promotion

Solution

We launched a contest “Be Queen of the Night” in which we asked our fans to find the 10 hidden words in the picture. The words were names of fragrances and decorative cosmetics which Elixir Exclusive wanted to promote.

In this way we created a fun experience for the Facebook audience that not only increased awareness of the brand, but also acted as a catalyst to encourage actual demand for the products that were promoted with the contest.

This is the Facebook post that announced “Be Queen of the Night”.

Resources used:

• Facebook application – HTML Fan Gate
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

The steps of the campaign were the following:
1) Like gate – Vistiors must become fans before they can proceed to the contest
2) Find the 10 hidden words in the picture and upload it to the Facebook wall

This is the design for the word search game.

“Be Queen of the Night” through numbers:

• 4,518 people Talking about this,
• 7,999,985 people saw a content about Elixir
• 3,967 acquired fans,
• 121 participants
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

Discover Your Ideal Perfume – Promotion of new products

Facebook can be effective marketing tool for rising awareness and stimulating interest for a company’s products.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 29.772
Timeline: Five days

Primary target group:

• Girls/women
• 17 – 40 years old

Challenge

Elixir Exclusive had a goal to promote the newest perfumes in their stores, and at the same time drive sales.

Main idea

Our team came with the idea to create a fun experience for the Facebook audience that will not only create awareness for the products but will also encourage actual demand for the products. We launch a personality quiz where the fans could discover the type of perfumes that match their personality. Together with the results, we suggested the newest perfumes that have that notes that suit them best.

Goals:

• Facebook fan acquisition
• Promoting newest perfumes
• Drive sales

Solution

We launched two quizzes for two target groups: girls and boys. In consultation with our client, we decided to reward the first 20 fans from each group that brought the largest number of their friends as new fans to play the quiz. Also in order to drive traffic to the store, and thus increase sales, we decided to give every participant in the personality quiz 15% discount on all products.
This way, we created a fun experience for the Facebook audience that not only increased engagement and awareness of the brand but also acted as a catalyst to encourage actual demand for the products that were promoted with the contest.

Resources used:

• Facebook application – Personality Quiz
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

The application has the following steps:

1) Like gate – Visitor has to be fan to access content
2) Welcome page – Directions and guides about the quiz contest
3) Entering personal info
4) Answering quiz questions
5) Results page – type of perfumes that match the users’ personalities
5) Inviting Facebook friends – fan gets points with every Facebook friend that is involved in the personality quiz friend that is involved in this quiz.

This is the design for our Welcome page. Showcasing directions and rewards for the users of the application.

“Discover Your Ideal Perfume” through numbers:

• 3,654,670  people saw some type of content  about Elixir Exclusive
• 6,700  people Talking about this,
• 9,873  acquired fans,
• 6,116  participants in the quiz contest.
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

Make-up look – Promotion of products and engagement of fans

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Max Factor
Industry: Decorative cosmetics

Primary target group:

• Girls/women
• 17 – 40 years old

Challenge

Makeup look plays crucial role in young women lives. They are constantly looking for new makeup products, ways and advices how to achieve their wanted look and look their best.

Main idea

That as a fact was the idea behind this application, Makeup look. To help women to achieve the wanted look in just 3 steps, and at the same time promote Max Factor products, and drive engagement on the fan page.

Goals:

• Facebook fans engagement
• Promotion of Max Factor’s products

Solution

This application’s advantage is giving free makeup advice and at the same time promoting the Max Factor products by bringing them closer to the consumers who want to buy the specific product, but are hesitant on how to use it.

This is the Facebook post that announced the “Make-up look” application.

Resources used:

• Custom Facebook application
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

The steps required for the visitors to spin our Makeup “wheel” and get useful guidelines about their wanted look are the following:
1) Like gate – Visitor has to be fan to access content,
2) Answer every of the 3 main categories/questions defining one’s look i.e.
1. How would you describe yourself?
2. What look do you want to achieve? and
3. What’s your preferred finish?
3) Every main category/question has 3 alternatives for the user to choose from,
4) Right below the “Start here “button one has to click on the chosen answer in every main category. The wheel will start spinning and stop on the given answer,
5) When all three answers are stopped bellow the “Start here button” one can see darkened rectangle with the X sign or triangle (as the Play symbol),
6) By clicking on the rectangle/play symbol (image 11) one can see the proposed 3 Max Factor products needed to create the wanted look.
On mouse over (over every product) their description and price will be showed.

This is the design of the “Make-up look” app. Make-up ”wheel” with helpful guidelines on how to achieve your wanted makeup look in 3 steps.

“Make-up look” through numbers:

• 1,649,058  impressions during this campaign
• 242,657 campaign reach
• Over 700 acquired fans

Want to become our next success story?

Citroën memory game Facebook contest – promoting Citroën DS line via entertaining Facebook app

Fans become more demanding in terms of brands they want to follow on social media and content they want to receive in news feed. Brands on the other hand, have to be more creative and provide value to survive on social media and earn trust in the “Attention economy”.

Brand: Citroën Macedonia
Industry: Automobile
Timeline: Three weeks

Primary target group:

• Audience 25-42 years old. Main focus on men.
• Citroën fans and fans of fan pages in the auto industry
• Interests: Sport, Entertainment, and Luxury Goods

Challenge

Promoting Citroën DS line to our target audience on Facebook as an urban and trendy solution that enhances and emphasizes personality.

Main idea

Our Facebook marketing strategy was focused on content – quality post updates with the most attractive photos chosen and features and context - provide reach experience with Citroën DS interactive app.
1) Providing fun experience via interactive and appealing Facebook application in order to acquire Citroën fans and create buzz around the DS line. ✓

2) Developing and implement a superb content strategy for DS line. ✓

Solution

In order to avoid the “standard” and boring photo contests who are annoying more and more fans by appearing regularly in their news feed, we decided to launch more exciting and interesting campaign and in addition to making our audience to learn more about Citroën DS line. That’s how we came up with the idea for memory game application.
All pieces in the memory were parts from DS line automobiles that our participants need to remember.
This contest was organized in 3 phases and the main winner from each phase was awarded 48 hours “personal” experience with the product i.e. “Citroën DS3 (first week), Citroën DS4 (second week) and the third-week winner got Citroën DS5 test drive.”

How it works

The game participants are required to take the following steps:
1) Like Gate – the visitor has to become a fan of Citroën Macedonia Facebook page to get access to the app.
2) Welcome Page – Guidelines regarding participation are presented.
3) Memory game solving.
4) Invite Facebook friends – fan gets points with each new invited friend who will participate in the game.
This viral feature enables additional fan acquisition from the participants.

Game players are rated by:
1) The time needed to solve the Citroen models memory game.
The fastest player/fan gets the higher score. Every fan can improve his score having the possibility to replay the game 5 times.
2) The number of Facebook friends who participate in the game.
The user who will invite the biggest number of friends -new participants in the game, gets the highest number of bonus points.

Awards:
1st place – 48-hour test drive with Citroën DS4
2nd place – leather wallet

‘’Are you the fastest Citroën DS fan?’’ through numbers

• 17,814,779 Facebook ads impressions
• 307.782 saw content for the contest
• 142.101 People who see our posts
• 7.987 Facebook users talking about this
• 7.174 acquired fans
• 6.200 acquired fans
• 2.580 participants in the contest

Want to become our next success story?

FIAT 500L Facebook Quiz – Increasing awareness and stimulating interest about the new model

Facebook is ideal for creating a dynamic, fun and truly interactive branded fan experience

Brand: Fiat Macedonia
Industry: Automobile
Timeline: Two weeks

Primary target group:

• Young couples with small children
• Young mothers 25-39 years
• Fiat fans and fans of the Automobile SK brands

Chalenge

How to increase brand awareness and the popularity of 500L by promoting the model as an excellent solution for compact, safe and comfortable city car.

Main idea

Developing a content strategy that will emphasize Fiat 500L unique characteristics, directing users to the 500l multimedia presentation tab as well as creating a fun experience that will stimulate model interest and sales all along.

Solution

In order to avoid the “standard” photo and poll contests we decided to launch a quiz application with 3 awards. The main winner will have “personal” experience with the product i.e. “ Let Fiat 500L take you in Ohrid to enjoy your free weekend .”
Summer holidays season has begun and everyone would enjoy having a free weekend, even more so when one has the opportunity to drive this new and attractive car.

How it works

The quiz participants are required to take the following steps :

• Like Gate-The visitor has to become a fan to get access to the contest.
• Welcome Page-Quiz guidelines.
• Entering personal data
• Answer the quiz questions-Points are awarded based on the given right answers and the time needed to complete the quiz.
• Invite Facebook friends -Fans get points with each new invited friend who will participate in the quiz.

Fans should leave their personal data (e-mail,name and surname) and compete for a higher score by:

• Giving accurate and fast answers to the Fiat related questions.
  The user that answers all questions correctly in the fastest time, has the biggest chance of wining.
• The number of Facebook friends who participate in the quiz.
  The user who will invite the biggest number of friends -new participants in the quiz, gets the highest number of bonus points.

Fiat 500L Facebook Quiz through numbers

• 10.692.168 Facebook ads impressions
• 344.749 saw content for the contest
• 4.571 Facebook users talking about this
• 5.900 acquired fans
• 1.950 participants in the contest

Want to become our next success story?

FRUTTI X-O – Facebook flash game app

Facebook games are ideal for appealing to a younger fan base.

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits

Main idea

Although our primary aim was fan acquisition and increasing brand awareness, we were also looking for opportunities to capture the attention of 8-14-year-old kids.

Solution

We developed everyone`s favorite intelligence game “V versus 0″ and made it available as a Facebook flash game app. Fans should try to make vertical, horizontal or slanting line of three Frutti cakes. At the same time fans had to stop their opponent from doing similar lines with an orange.
The game was perfect for kids and also for brand promotion. The application has a “Share to a wall” and “Send it to a friend” feature.

Resources used

• Attractive graphic design
• Facebook Application – Fan gate
• High quality content for contest promotion
• Facebook Ads management

“Frutti X-0″ through numbers

The results that followed the release of the Facebook flash game app were as great as the numbers show:

• 7.755.152 Facebook ads impressions
• 319.247 people saw content for the game
• 2.745 acquired fans

Want to become our next success story?

FRUTTI SUMMER FUN – Engage fans and reward their creativity

Facebook is all about fun, so is our “Frutti Summer fun” contest!

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits

Primary target group:

• Young people at the age of 10-30
• Creative people with interests in decorating, chocolate and design

Challenge

With summer knocking on the door we thought it would be a great idea to engage our fans in crafting their best Frutti cakes+summer themed pictures.
The challenge grows bigger having in mind that these pictures will be published on Frutti`s fan page for everyone to see. The app has a “Share to wall” and “send it to a friend” feature.

Goals:

• Creating emotional connection with the brand
• Fans acquisition and engagement
• Creating brand advocates and user generated content

Solution

The rules are simple and fun:

• Choose your summer themed picture
• Adorn your picture with Frutti cakes
• Post your picture on your wall
• Invite your friends to join the fun

The most original picture will win the prize.

“Frutti Summer Fun” Through numbers:

• 3.606.854 Facebook ads impressions
• 306.064 people saw content for the contest
• 2.507 Facebook users talking about this
• 927 acquired fans
• 50 participants in the contest

Want to become our next success story?

MY FRUTTI GANG CONTEST – Creating emotional brand connections

Facebook can serve as a perfect place for the creation of brand advocates.

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits
Fans before the start of the campaign: 36.648
Timeline: Three weeks

Primary target group:

• Young people at the age of 16-30
• People with rich cultural and social life

Challenge

How to capture the attention of the young crowds inhabiting Facebook and gather them in a place where they can share and win prizes?

Main idea

The main idea behind the contest was giving young people`s favorite pastime an official name. Since everyone has some favorite hobby, why not connect people with the same interest and create an online gathering spot where they can have fun and win great prizes.

Goals:

• Create an emotional connection with the brand
• Fans acquisition
• Create brand advocates

Solution

The application that we have created reflects the character of every specific gang.
We`ve created 4 virtual Frutti gangs for the fans to choose from:

• Frutti Love gang
• Frutti Coffee gang
• Frutti Shopping gang and
• Frutti Sports gang

Anyone can create his own gang choosing from the four above and invite 6 of his friends (by tagging them) to join in. Once the game is creating the voting time is on. One can vote for his own gang, his friend`s gang or any random gang. The winner gang is the gang that gathers the most points. All members of that gang were given incentives.

Resources used:

• Facebook application – My Frutti gang
• Facebook ad campaign
• High-quality content and updates (posts)

“My Frutti gang” through numbers:

• 75.760.578 Facebook ad impressions
• 685.170 saw content for the contest
• 15.700 Facebook users talking about this
• 25.648 acquired fans
• 9.100 participants in the contest
• 1.300 gangs were created during the contest
• No. 1 in Macedonia for daily and weekly fan page growth during the campaign(source socialnumbers.com)

Want to become our next success story?

CHECK YOUR EYE VISION APP – Attracting a highly targeted initial Facebook fan base

Facebook is the ideal place for targeting and reaching to groups with specific interests and needs.

Brand: Lensmak
Industry: Health, Medical, Pharmaceutical
Fans before the start of the campaign: 0

Primary target group:

• Younger Population 16-35 year-old
• Interests: sports, fast lifestyle
• People who want to change their eye color

Challenge

Lensmak is a wholesale company, main distributor of contact lenses from the Soflex line and Avizor – cleaning.

The main challenge with our first Facebook campaign for Lensmak was to target and acquire an initial wave of quality fans that will be the perfect audience for the services and products of our client.

Main idea

We decided that one of the best ways to attract new fans is by developing a game that goes directly at the core of the problem – eye vision. That is why we implemented a game to present the opportunities to fans to check if they are color blind.

Attracting and earning the attention of thousands of fans is crucial if we want to engage large audience in the forthcoming sales-oriented and more important campaigns for our client.

Goals:

• Facebook fan acquisition
• Brand Awareness

Solution

Two of the most important factors for the success of this application were the facts that:

• People naturally care about themselves and
• If there is some problem people want an answer fast

We presented a Lensmak`s fans with a convenient way to check their eye vision with a few clicks taking less than 5 minutes of their time. They were able to diagnose some symptoms or hints about their eye vision – particularly about possible color recognition problems and long-sightedness.

The steps required for the visitors to use the app are the following:

• Like Gate – Visitor has to become a fan to access content
• Game Page – Measuring the success and the time required for completion
• Scores Page – Presenting results and appropriate next courses for actions for that result
• Inviting Facebook friends and Publish buttons – as integral viral elements of the app

Resources used:

• Facebook application – Game for color blindness test
• Facebook ads campaign

Check your eye vision app through numbers:

• 19.105.571 Facebook ads impressions
• 328.128 people saw content about Lensmak
• 10.130 acquired fans
• 5.344 Facebook users Talking about this

Want to become our next success story?

Contact us today

PLAY AND WIN – Facebook promotion of new product

Facebook is an effective tool to raise awareness and stimulate interest among the target audience for your new products.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Fans before the start of the campaign: 17.300
Timeline: Two days

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married

Challenge

In February, Max Factor wanted to promote one of its newest mascaras from its product line, the new Clump Defy Volumising Mascara.

The challenge was to create a fan experience for the fans that will stimulate interest and demand for the new mascara, as well as increase the fan base of the Facebook fan page for Max Factor Macedonia.

Main idea

How to promote the newest Clump Defy Volumising Mascara and at the same time increase the number of Facebook fans?

We have decided to give the new mascara to the fastest girls that will guess which of the newest Max Factor products is hidden on the picture.

At the same time, one of the best ways to increase the number of users for one Facebook campaign is through the application that has integrated viral elements, such as the option of Inviting friends.

Goals:

• Promotion of the newest Clump Defy Volumising Mascara
• Creation of demand for the product
• Acquisition of Facebook fans
• Creation of mailing list

Solution

We launched a Facebook contest “Play and win“, with a Friend Gate option where the fans had to get the support from 30 of their Facebook friends and be between the fastest that will give the right answer to the question. The concept of the campaign allowed to not only promote the newest mascara from Max Factor but also to increase the Facebook fan base of Max Factor Macedonia.

Facebook Fan Gate used during the campaign.
The visitor needs to be a Facebook fan to get access to the exclusive fan-only content.

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

“Play and Win” through numbers:

• 310,516  people saw a content about Max Factor
• 10,681 people Talking about this,
• Over 8000 acquired fans,
• 1,000 users took part in the contest,
• 600 registered e-mail addresses,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

EVERY FAN WINS – Drive sales with Facebook coupon application

Facebook marketing can stimulate an interest or desire about products and drive sales.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 8130
Timeline: Two weeks

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married
• High-end brands in interests

Challenge

Valentine’s Day is one of our favorite holidays for the couples that are in love and definitely among the favorites for a perfume shop.
And why wouldn’t when this is a time in the year when the sale skyrockets high above the average for this type of products?
Most people love the smell of an original and lasting scent on their skin and it is not uncommon for men or women to surprise their love ones with a new “hot” fragrance or maybe a new one.

Having in mind this, we joined the forces with Elixir Exclusive by working together to develop an idea on how to bring more visitors in all 4 stores of our client and increase the sale during Valentine’s Day period as a result of Facebook marketing activities.

Main idea

Valentine’s Day is a holiday that was massively adаpted in our country, especially the last 5 years. Girls want to make a long last impression to men and they want to express themselves among other things with a valuable gift.

We decided to focus on girls/women (17-40 years old ) who are in a relationship, engaged or married. 

Goals:

• Drive visitors and sales in Elixir Exclusive
• Increasing the number of Facebook fans for 5.000-6.000

Solution

In order to earn our audience attention, we launched “Every fan wins”  campaign, special promotion with an EXCLUSIVE benefit only to Elixir Exclusive fans – discount for all the products in the perfume shops.

Facebook Fan Gate used during the campaign.
Visitor needs to be a Facebook fan to get access to the exclusive fan-only content.

This was one of those campaigns with an inherited double effect: stimulating a desire to buy while at the same time increasing the number of new fans on the Facebook page.

The second aspect that we need to deal with is to have well-planned ad campaign, achieving high-quality execution in terms of:  great combination of imagery, copywriting, ad format, pricing and targeting the best possible group for the messages.

Last, but not least important, our Facebook application has to have an eye-catching and excellent design, a factor that can break or make one Facebook campaign.
(Take a look at the photos on the next page). 

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

“Every fan wins” through numbers:

• 364,310 people saw a content about Elixir from 329.220 targeted with Facebook Ads. Overall campaign reach bigger than the targeted audience with Facebook ads,
• 11,880 people Talking about this,
• 10,770 acquired fans,
• 1,650 redeemed coupons,
• 150 questions asked,
• 24% fan base growth,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

A NEW YEAR MUST HAVE PERFUME – Attracting large initial Facebook fan base

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 1750
Timeline: Four days

Primary target group:

• Girls/women
• 17 – 40 years old.
• Trendsetters
• Single

Challenge

Statistically speaking, December is one of the most expensive months and a time in the year when consumers’ shopping cart reaches the peak, rising significantly above the average amount.
Elixir Exclusive was well aware of this fact and wanted to position its stores as a great place for picking up a holiday gift.
Our client chooses Facebook as the main force for the upcoming promotional activities.
We started working together with Elixir just 3 weeks before New Year’s Eve and one of the main challenges right from the beginning was certainly the need to attract a large number of fans immediately.

Main idea

How can we manage to build a solid fan base for Elixir Exclusive right from the start, in a limited time period by running a campaign in several days?
This was the first question our team asked and the first challenge we faced with.

Attracting and earning the attention of thousands of fans is crucial if we want to engage large audience in the forthcoming sales-oriented and more important campaigns for our client. 

Goals:

• Facebook fan acquisition
• Promoting Elixir Exclusive
• Promoting: D&G Pour femme, Christina Aguilera Red Sin and Marc Jackobs Dots.

Solution

Despite the fact that our primary goal is fan acquisition, we were looking for opportunities on how to engage fans and get valuable feedback from them.

D&G Pour femme, Christina Aguilera Red Sin and Marc Jackobs Dots were the perfumes that our client wanted to promote for the target audience.
At the same time Elixir Exclusive will get a response from the market about the likability of those three perfumes and which is the most desired among them.
That is how we came up with the idea about “Must have perfume”, campaign supported with Friend gate Facebook application.

This is the Facebook post that announced “Must have perfume”.

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

Must have perfume had the following rules:
1) A fan need to get the support of 25 Facebook friends (who will become fans of Elixir Exclusive fan page),
2) Answer the question “On what perfume would you spend the
last money in your pocket?”,
3) Enter personal information
(e-mail address, name and surname).

This is the design for our like gate page.
Showcasing the benefit and the timeline for our special offer.

“Must have perfume” through numbers:

• 240,420 people saw some type of content  about Elixir Exclusive
• 4,924 people Talking about this,
• 2,400 acquired fans,
• 1,928 participants in the quiz contest.

Want to become our next success story?

MY JAMES BOND – Facebook quiz contest application

Facebook is very effective tool if you want to generate interest and create demand about new product. 

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 4360
Timeline: Five days

Primary target group:

• Women/girls
• 17 – 40 years old.
• In a relationship, engaged or married
• High-end brands in interests

Challenge

In the light of New Year’s Eve holiday, our client Elixir Exclusive had a clear goal to promote the newest addition to its product line, James Bond 007 Fragrance. The fragrance, which symbolized the celebration of the 50th anniversary of the movie icon was launched together with the latest James Bond movie release, Skyfall.

Our team did not want the promotion to be classic advertising, Facebook page posts, supported with Facebook ads. The concept was to create fun experience for the Facebook audience that will not only create awareness but also act as a catalyst to encourage actual demand for the product among the target audience.

Main idea

CyberLink Media experience with managing and running Facebook ads campaigns suggested that women audience response was much better when it comes to picking up a present or surprising their love ones, comparing promotions that targeted men in order for them to buy presents for their girlfriends or wives.
That is why we decided to change our primary target group by running a small experiment through our campaign. The contest does not target men despite the fact that the main product is fragrance for men audience.

Goals:

• Promotion of James Bond 007 Fragrance
• Creating demand for a product
• Increase the number of Facebook fans
• Capture a targeted e-mail list

Solution

We came up with the idea to offer our female Facebook audience the opportunity to surprise their love ones with a great holiday gift – the newest James Bond fragrance and taking the chance to earn it for free by entering our quiz and competing in “My James Bond” campaign.

This is the Facebook post that announced our My James bond campaign.

This campaign was a quiz contest where fans enter personal information (e-mail address, name and surname) and they earn points by:
1) Accuracy and speed of answering questions related with James Bond movies,
2) Inviting friends – the number of their Facebook friends who participated in the quiz.

My James Bond was very well planned campaign that allowed Elixir to promote the main product, while at the same time offering fun for the Facebook fans and increasing the current fan base of the Facebook page for our client.

Resources used:

• Facebook application – quiz
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works – 5 steps

The steps required for the entrants to participate in My James Bond quiz contest were the following:
1) Like gate – Visitor has to be fan to access content
2) Welcome page – Directions and guides about the quiz contest
3) Entering personal info
4) Answering quiz questions – getting points by testing knowledge
and measuring time required to complete the quiz.
5) Inviting Facebook friends – fan gets points with every Facebook
friend that is involved in this quiz.

Like gate page design.
Presenting the benefit and the timeline of the special offer.

“My James Bond” through numbers:

• 194,454 people saw a content  about Elixir from 174.520 targeted with Facebook Ads. Overall campaign reach bigger than the targeted audience with Facebook ads (>100%),
• 3,662 Facebook users Talking about this,
• 2,340 acquired fans,
• 1,162 participants in the quiz,
• 1,162 targeted e-mail addresses collected

Want to become our next success story?

Zito Vardar AD

Zito Vardar AD Veles is a company that operates in the food industry and trade. It operates a fodder factory, pig farm and slaughterhouse, bakery, mill, restaurant and pizza bar as well as a chain of retail-department stores. It also owns transport center and service station. The company deals through ten subsidiaries: Zito Males AD Berovo, Mak Meso AD Stip, Vineam AD Vinica, Zito Vardar Trade Veles, Zivinokomerc AD Stip, Zi-Va AD Stip, Zrnotrejd DOOEL, Zi-Va Egg, Zi-Va Slaughterhouse and Cezar komerc.

Production Zito Vardar Group is branded under the sign Zi-Va , Zi-Va MEAT, Zi-Va eggs and Zi-Va flour, bread, pastry and confectionery.

Goal
Dynamic, sophisticated web solution that brings weight and quality in the spotlight. Melding text , high quality products photography, corporate information, and modern layout design to help Zito Vardar AD stand out from the crowd.

Solution
We believe in sophisticated websites that inspire success in the food industry. And, with our impressive porfolio in this industry i.e. the custom websites that we have developed, we created a website that will present Ziva Vardar AD in a dignified manner that goes along with her national and international accolades.

Our Key points of work

• Enhancing the communication and continuity between Ziva Vardar AD and his consumers, wholesalers & distributors
• Showcasing products with a unique and informative user experience
• Incorporating Media Center (video + photo galeries)
• Giving the website dynamic “touch” by adding News ans Advices for Healthy living sections as well as Newsletter subscription
• Conecting the website with various SM platforms

The web solution incorporates the following links:

• About Us
• Products
• Brands
• Media Center
• Your Comments
• Carers
• Contact
• News
• Advices for healthy life

Languages: English and Macedonian.

FOOTBALL TEAM FACEBOOK APPLICATION

Cyberlink developed a Facebook football application, called “My Euro 2012 team” that bets on the huge popularity of European football Championship and lets FB users to create their own football team of FB friends and compete for championship title.
The FB football application is easy to use, has viral sharing features and provides a rich and fun experience for FB fans participants.

Benefits
• Acquisition of FB fans
• Consumer engagement
• Virally spread clients brand
• Create buzz and strengthen consumer connection to clients brand
• Extensive branding

How the app works?
Every FB fan – participant in the football contest takes the role of a Football Selector, selects a favorite team flag and invites 10 FB friends to join his team. Each Facebook contest participant has options to invite friends, send unique link of his team for voting and share his team graphics on FB profiles in order to gain higher exposure and votes to win the contest.

The application menu consists of the following pages:
• page for team creation
• rank generator page
• page for terms of use
• page for prizes
• page Invite friends
• search module

Screen 1
CHOOSE TEAM FLAG

First screen contains flags of 16 countries participants in EURO2012.The FB user chooses his favorite team flag. The choice of a country will define the color of the jerseys.

Screen 2
CHOOSE YOUR TEAM OF FB FRIENDS

After the initial country selection, the FB user is redirected to the second screen where he sees a graphic of a team formation. FB user (Football selector) assigns for each of the 11 FB friends particular positions on a field of play (goalkeepers, attacking positions etc.).

By choosing a FB friend, the friends profile picture appears in the window.
Every team formation screen has unique link for voting and predefined comment Facebook plugin is attached, in order participants to motivate their friends to vote and winning in the contest.

Screen 3
SENDING REQUESTS TO FB FRIENDS

After Football Selector selects his team, a FB notification is sent to his friends with a request to join the team.

Screen 4
PUBLISH THE GRAPHIC

After choosing all 10 friends, the Selector can publish the graphic on his FB wall, in order to motivate his friends to vote for his team and help him win.

Screen 5
RANK GENERATOR PAGE

Each football team is displayed with:
• the name of football selector
• the name of the football representation
• position in the list
• number of votes
• date of creation.

All participants in the contest are automatically generated in a rank list by the number of votes of FB users.
Also, there is a TOP 5 rank list for football teams on a daily basis.

Results

• weekly peak with 14,000 new fans (source: socialnumbers.com, fan base growth 139%)
• acquires an average of 3,000 new fans daily
• more than 3000 football teams were created and more than 33.000 fans participated in the game

E-CARDS FACEBOOK APPLICATION

This Facebook application represents a free branded e-card service. Every Facebook user has an option to choose a branded e-card and send it to a friend. The application has administration panel for adding, editing and deleting categories and e-cards. It also has Share to a wall and Send it to a friend feature.

Benefits
• Brand awareness
• Consumer Engagement
• Fans promote the brand

Solution
Screen 1

The Facebook user could see three featured e-cards and under them there are categories listed with thumbnail pictures. The e-cards could be classified in x categories ex.travel, special occasions, beautiful quotes, home, car, school, etc. Each of the e-cards has an option to be tagged with different tags.

Screen 2

After the user chooses a category he sees the list of cards.

Screen 3

The user selects one of the branded e-cards. After he clicks on the chosen e-card it opens in bigger resolution. Under the card there is a button to send it to a friend and add a custom message or choose other e-card.

Screen 4

When the user sends the e-card, the applications asks him if he wants to share the information on the wall. If the approval is made the information about the e-card appears on friend’s Facebook wall. The receiver gets the information as a Facebook notification, so in order to see it, he should approve the application.

ALKALOID – brand “BECUTAN”

Becutan is one of the most popular baby product brands in South Eastern Europe and has successfully existed on the international market for over 30 years. Their products for infants, toddlers and young children are trusted by parents around the world for their utmost quality and effectiveness.

Challenge
Development and execution of Facebook Marketing Strategy for four markets (Macedonia, Serbia, Croatia and Bosnia-Herzegovina) with different characteristics in terms of product awareness, language speaking, market penetration and competition.
In line with the default primary and secondary target audiences, increase current level (around 1000 subscribers) of brand awareness and development of active campaign that will accumulate minimum 150000 Facebook subscribers.

Solution
The campaign was organized around five promotional categories:

• Custom Facebook Applications Development
for viral spreading of promotional campaigns around targeted populations custom applications were developed: baby photo contest apps, baby gender predictor, ovulation calculator and friend’s acquisition application

• Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

• Daily Campaign Management
Community management team was dedicated for daily communication with the population using posts, questions, topics, issues etc.

• Weekly Promotions Campaigns
Once a week were launched specific campaigns (advice from doctors, experiences associated with baby care, campaigns related to events, etc.) aimed to generate direct products communication to the target audience.

• Facebook Ad Campaign Management Service
some of the campaigns were supported with Facebook Ad Campaign Service.

Results
• By socialnumbers.com – Officially selected for the most effective and most professional guided Facebook Campaign in Macedonia
• In the period of active campaigning, acquires an average of 10,000 new fans daily.
• At one point, the campaign reached a record of 800,000 hits in one day.63% of Facebook Connected Persons of Macedonia actively talking about this campaign is an absolute record.
• The campaigns accumulate more than 200 000 Facebook fans.

SAITIS FASHION INDUSTRY

Saitis fashion industry was founded in 1978 in Larissa, Greece but in 1995 the factory headquarters were relocated to Bitola – Macedonia.
Today Saitis fashion industry is a renowned international company managed by the second generation family members with over 1000 employees and production capacity of 85 000 units per month.

Goal
Dynamic, aggressive web solution that would put our client on the textile map. Melding text , product photography, corporate information, and strategic layout design to help Saitis stand out from the crowd.

Solution
With so many textile brands available on the Internet, the purpose of the web site was “aggressive”introduction of Saitis in to the textile world. Making fresh, innovative and above all positive entrance as a company that has long and rich history, has been here for a while and is definitely here to stay.

Our Key areas of work:

• Online brand translation
• Concept creation
• Creative development
• Storyboarding
• Animation
• Intro/Flash development

The web solution incorporates the following links:
• Corporate
• Departments
• What’s new
• Factory (Galery )
• Contact (How to find US /Google Map, Follow Us.

Languages: English and German.

SAINT CATHERINE of SIENA PARISH, USA

Saint Catherine of Siena Parish School, a Catholic elementary (K-8) school founded in the the tradition of the Benedictines, welcomes and serves the Parish and surrounding communities.

Goal
Dynamic web solution with rich content that will captivate visitors attention. The web site should make the impression that the Saint Catherine of Siena Parish School is the right school for your child as one of the most important decisions you can make.

Solution
Dynamic Front Page Sections including:
•News
•Events
•Bulletin Board
Allows the visitors to post topics regarding any issues they many have, and anyone may choose to answer it in order to assist them. Both Forum and Topic administration can be done through the administrative panel to ensure that moderation over the bulletin board is as user friendly as possible.

Dynamic Menu incorporating the following links:
•About SCSPS
•History
•Staff
•Philosophy/ Mission Statement/SLEs
•Location
•Accreditation
•Alumni
•Media Gallery
•Admissions
•Application Checklist
•Tuition Schedule
•Principal’s Message
•Financial Assistance
•Academics
•Programs
•Curriculum
•Honor Roll
•Enrichment
•Music Program
•Acclerated Reader
•Oral Presentation Contest
•Parents etc.

PRESPA – AGROTOURISM

Challenge
Since the concept of Agrotourism in general is about bringing the visitors closer to nature, culture, tradition and rural activities , the main Idea behind this project envolved around several main points defining the magnitude of the Prespa Agrotourism project :

- Involvement of tourists in the rich tradition and the simple rhythm of the locals daily activities, understanding and participation in agricultural occupations – eg. picking apples, and familiarization with other local products.

- Detection of millions of wonderful surprises prepared by the nature- landscapes with incomparable beauty, millions of different scents, beautiful walks in nature, life in the village ;

- Understanding and enjoying the cultural specificity (130 archaeological sites from different periods of material culture, 95 churches and monasteries, including St. George – Kurbinovo 1191)

- Depicting Brajcino, Ljubojno, Lower Dupeni, Konjsko as separate entities from architectural point ov view, with stone houses, bakeries woven fences…

Goal
To display Prespa with all its beauty and spirit, in a complete multimedia solution that includes Video (DVD), CD Rom and printed advertising materials, ie Brochure, Map of Prespa, Poster and Book of recipes.

What we offered
• Creative services
- Brand / Corporate Identity development
- Promotional materials (Broshure,Book of Recipes and Poster) design
- Packaging/Booklet design
- Printed materials development ( melding text , product photography, photo-manipulation, computer generated images, corporate information and strategic layout design).
• Photography
• DVD Creation
• CD-ROM Creation
• Video Animation

CD ROM “SKOPJE – more than a city”

Goal
To present Skopje with all its beauty and spirit, culture ranging from historic mosques to fashionable bars, quality hotels and remarkable cultural and night life.

Languages: English and Macedonian

Conceptual Structure of Skopje – more than a city
This tourist guide takes you straight to the action in the capital of Macedonia – Skopje with useful information about accommodation, tourist attractions, cultural-historic monuments, famous people, must-see cultural events, traditional foods and drinks.
There is also an interactive map of Skopje with legend and photo gallery with more than 150 amazing photos.
We believe that users will find this CD ROM very valuable because it will enable you to quickly access a vast variety of information. Besides, it is also a souvenir from Skopje that tells amazing story.

POLITRUE POLITICAL PLATFORM

Politrue is an informational and blog/forum site for expressing the political opinion of the German political parties.

Goal
To bring the German politicians closer to the voters and give them a better explanation of their political agenda.

Services Offered
The portal solution that we developed is based on the Ein Sof WebArchitect CMS system.
The CMS system is extended by further functional modules, such as Politician activities and various membership models for the elected officials.
The ES WebArchitect is a CMS system with modular architecture and consists of a total of 35 pre-defined modules.
We used the latest technology and standards for web development bringing Politrue.de page into sophisticated and modern category of portals.

Highlights:

· A portal of rich content with practical interactive tools
Building a portal of multiple content databases containing over 110 predefined Political partys, thousands of constituencies, zip codes as well as capacity for thousands of politicians with their own admin pages where they can publish Themes, Polls, and Press releases and edit their own web site with sub domain. Connecting politicians on 3 Political levels: Federal, State and Constituency level.
Intuitive search and retrieval mechanism for the content.

· More publicity and presence!
With Politrue politicians can publish their political opinion on the key political online platform. The political opponents can comment on this posting as well as vice versa. Citizens read politician’s own opinion and his arguments and they can compare it with the political competition on the spot.

· Public relations in one step
Politicians can compose their Theme/post that is searchable by the keywords given in the title.
One can decide where the post is going to be published: on Politrue.de in their constituency, to the press or on the social networks (Facebook, Google + Twitter and Linked In)
Everything in one step!

· Subscriber business model
Politrue.de includes free services (Basic Module) and paid services.In the first month, politicians can test all the modules for free.

Basic Module
Publishing post and comments is the Politrue power and it’s for free.

Contact Module
Citizens can comment on politician posts. These comments are NOT published on Politrue but the politician receives an e-mail. Also there is a Chat feature so the politician can use this for “One on One” conversation with the citizens.

Pool module
Pools editing and publishing. One vote per user/citizen is allowed.

Calendar module
Allows the politicians to show how busy and involved they are by entering their meetings in the Constituency Calendar.

Reminder module
When a Fraction or politicians comment on another politicians post he’ll be notified per e-mail.

Web site module
The Politrue website with a sub domain automatically synchronizes with all Actions made on the Politrue platform. In addition, politicans can upload pictures and videos.

Advantages for the Citizens
1. Comparability of the arguments on a single page
2. No more browsing on every Political party website
3. More transparency
4. Participation (Polls)
5. Comment possibility…

Skills:

•Application development: C#.NET

•Database development: MSSQL 2008

•Front end development: C#.NET, XHTML, CSS and JavaScript

MILIXOR

Challenge
Brand Awareness

Solution
Coffee is considered as an effective stimulant that keeps the consumer alert and awake. With our usual busy lifestyle, it helps to have a beverage ready to keep us active all throughout the day.

Our web site design is minimalistic yet warm and invites you to make yourselves a cup of Miluxor Coffee.The Background pictures reflect the website itself, with its sparse text and neutral color choices.

Contemporary web solution in line with the modern Internet marketing principles, so that the implementation of future Internet strategies of any kind is possible.
Miluxor web site follows the journey of Miluxor coffee from bean to cup offering Coffee Products and Coffee Machines Galleries.
Interested visitors/clients can subscribe to the Newsletter or contact Miluxor directly.

Koding – Brand “Gorska”

Awards
In 2010 Gorska web site was chosen in the top 3 business web sites in Macedonia.
In 2011/12 Gorska won the title of Macedonian Superbrand.

Challenge
To create a website that would bring the brand closer to the market encouraging retailers to trial it, and consumers to swap their brand of choice.

Solution
With so many water brands available, and a growing concern over the ecological impact of bottled water, the site had to emphasise that Gorska is the cleanest and most ecologically friendly bottled water to be found.

Our Key areas of work:

• Online brand translation
• Concept creation
• Creative development
• Storyboarding
• Animation
• Flash development
• Online orders
• Gorska Media Center
• Content management system

The CMS platform incorporates several modules like Contact form, Pool, Forum, Newsletter, Search, Contest, News, FAQ and Files download. To make the atmosphere more pleasant we selected appropriate music to highlight the authenticity of the proposition.

Invest in Macedonia

Challenge
Invest in Macedonia to be the ultimate information source for every investor interested in Macedonia.
Quick and easy access to every needed information including administration and legal frameworks as well as success stories .

Solution
Contemporary web solution supported with advanced administrative module, developed specifically for this client enabling Agency independence in aspect of regulating / modifying content in realtime. Moreover, one of the main features of the new site is dynamic changing of the the blocks i.e. content position.

Highlights
• A portal of rich content with practical professional tools
Finding answer to every question you may have about Macedonia.
How can I visit Macedonia?
How do I register a company? How much does it cost to register a company?
What are the biggest banks in Macedonia according to total assets?
Questions about taxes, Technological Industrial Development Zones in Macedonia, real estate investment, sector analysis and reports and so much more.

• Modular architecture
Invest in Macedonia incorporates many modules enabling the visitor pleasant experience while on this page.
It incorporates basic info about the Agency as well as Macedonia with the more personal FAQ and Information Request Modules.
The web site is enriched with additional modules like Newsletter, Events, Location database, Public Announcements, Useful Links, News, Publications, Tenders and announcements, module for promoters document exchange (DMS). etc.

• Finding the best investment opportunity
Invest in Macedonia offers rich content about the economy sectors,Technological–Industrial Development Zones (TIDZs) identified as centers in which highly productive clean manufacturing activities are concentrated and new technologies are developed.
Also one has insight in the latest Investment Programs as well as the investing oportunities in the SME development.
Find your potential partner/project by sending online Information Request.
Choose your sector and send your request to Invest in Macedonia.

IBank (Search Engine Optimization Solution)

Challenge
To boost Ibank traffic and sales.

Services Offered
Search Engine Optimization Solution
A comprehensive site analysis helped identify several structural as well as content issues which were impacting site ranking. We also implemented web analytics to establish a baseline as well as monitor site traffic and performance.

Changes made included the below:

On Page Modifications: Reworked the site to meet W3 guidelines and created keyword rich, high quality content to help pull in more targeted traffic, navigation and lending pages reorganization.

Off Page Modifications: Implemented a basic link building campaign to increase site popularity. This included leveraging online bloggers, news sites as well as content syndication.

Consequently, the website showed increase in performance.

IBank (Pay Per Click Marketing Solution)

Goal
To attract quality leads and to lower their PPC cost while maintaining the same amount of qualified leads.

Challenge
This PPC Management project was realized together with iBank team (person from our team with a person from their team), in their offices. The first challenge was to attract quality leads that are “hot” in the finance niche. That means small businesses that need any kind of loan, equipment leasing or mortgages.
The second challenge which was our main focus was to lower their PPC cost while maintaining the same amount of qualified leads. This basically means that the quality score of their Google campaigns should be even better. That is a very challenging job when you have to cut the cost per click prices.

Services Offered
The first thing that we do was to increase the conversion with the same budget. We also needed to lower the bounce rate (60% at the moment).
We change all URL’s of the landing pages to point directly to the sigh up form.

The result was 30 % more leads than usual, and lowering the bounce rate to average 50%.
We were following the daily movement of the whole market, we analyze the keywords and the leads that we are getting from specific keywords, and then we checked the sales of those leads. Keywords that were getting us the
best-selling leads were increased proportionally. This may sound like we are not lowering the cost but long term results were:

• Increased quality score of the keyword.
• Better leads, which means better sales.
• Increasing the CTR (control through rate of clicks) which long term gives us better position for lower price

Keywords that were not producing good results were lowered so they can be around 7-8 position in case that market start moving up. With these step we cut roughly 20% of the whole budget (some months even more then
$70 000).

Of course we find and tested very specific keywords that were producing conversions and were low cost. We created and tested new ad copies, fine tune the current ones and increased the CTR with ads that were more
promising and straight to the point of the landing pages. Again, increasing CTR means better quality score, which means more ads served by Google, more visitors and leads.

For attracting more visitors we also start using Google content network. Content network are sites that are using Google AdSense program and serve ads by certain percentage for the sites owners. This is very skeptical model for many companies (quality traffic issues) but if Google AdSense pays 7 billion to the site owners annually it’s worth at least testing it for your own purposes. Because we needed more attention we started testing with small daily budget of $200. The results were 25 % conversions (average was 20% for all other Google campaigns) and average CPC (cost per click) was $1.8 vs $2.1 for all other campaigns.

FRUTTI DI MARE

Challenge
The marketing team wanted to do something different at their restaurant. To improve host. To encourage people to come back time and time again. To present the restaurant menu, to communicate online with guests and build guest loyalty.

Solution
Modern, dynamic and easy-to-use web site. The web site has advanced administrative module for adding, editing and deleting content (text and photos, links) in real time.

Features:
• User Registration Form (provides detailed information about guests including their date of birth. It enables visitors to make reservation or leave comments in Guest Book)
• Online reservation (maximizes guest flow and provides more personalized care to each guest)
• Guest Book (enables guests to share their experience or give suggestions for service improvement)
• Newsletter (provides subscription to special deals and events
• Menu
• Awards
• Photo Gallery
• News
• Hours of operation and contact info
• Send to a friend

FASHION WEEK CORPORATION

Challenge
FWSK vision is returning the fashion week as cultural and professional event, a place of integration and promotion of the Macedonian fashion culture, a place where the best young and established designers, fashion houses, photographers, agencies, models, brands, journalists, consumers, educational institutions and other subjects, which represent integral part of the fashion industry,can be united.

Solution
Contemporary, modern web solution supported with advanced administrative module enabling presentation of the Models (employeed by the Podium Model Agency )as well as of the designers/Fashion Week partcipants through photos and short Biography.
The web site also incorporates video presentation of the Fashion Week highlights and Fashion news.
FWSK is expected to encourage movements, which will contribute to create new trends.
By presenting the new collections of the fashion designers, the fashion houses and brands, as well as by presenting the work of the students of the fashion faculties and the fashion photographers, FWSK will contribute to the development of the fashion scene and launching new names in the fashion world.

FACEBOOK OVULATION CALCULATOR

This ovulation calendar can help woman to identify the most fertile days in their cycle according to last menstrual period date and cycle length. The ovulation calculator also gives information about approximate due date if woman conceive on one of those days. The calculator has Facebook Share feature and Send to a Friend feature.

EOS MATRIX

Challenge
The main feature of the project is to provide comprehensive integrated solution which will ensure the registration of companies in the system, records of their affiliated companies and records of their debts in order to ensure debt collection.

Solution
It covers implementation of Web portal solution and software application for financial services management based on Windows platform, Apache Tomcat server v.6 as application server, with software solution based on Hibernate, WEB services, JSF Woodstock Posgre 8.1 database.

Key Points:
• Database
• System,application server and database configuration
• Development, implementation and application delivery
• User training

ENER- National Electronic Registry of Regulations

Challenge
To become citizens information tool as well as useful information platform for the representatives from nongovernmental organizations, chambers of commerce, business associations and legal persons, government officials as well as the individual ministries.

Quick ENER Overview
Through the process of assessing the impact of regulation (Regulatory Impact Assessment – RIA) which implies the implementation of appropriate and timely coordinated public consultation, the only national electronic registry of regulations by submitting suggestions, opinions and observations can promptly engage stakeholders in creating regulations. Thus achieves greater predictability to the same transparency and of course the whole process.
According to the Rules of the Government of the Republic of Macedonia and the methodology for assessing the impact of regulation, the Ministries are obliged to publish the proposals for the adoption of law, drafts and proposals of laws, except the laws being adopted by urgent procedure , in the only national electronic register (ENER) and make them available for Public comments, 10 days after the publication date .
On the ENER web page any interested party may submit opinions, comments and suggestions on the published law proposals decisions, on law drafts and proposals of laws.
The competent Ministry prepares a report on the opinions obtained which lists the reasons why the remarks and proposals are not accepted and publishes it on the ENER website.

Proposals for passing a law, drafts and proposals of laws and reports under paragraph (5) of Article 71 remain posted on the website of the competent ministry and the ENER web site, one year after the law’s entry into force.

Solution
Users of the only national electronic registry of regulations – ENER are divided into four groups:
• Administrator – representative / representatives from government
• Government users – representatives of ministries
• Public users (individuals)
• No – government users – representatives of NGOs,commerce or business associations, company-legal entity

The ENER web page incorporates the following modules:
Log in /Frontend

Public users:
• TOP 5 commneted regulations
• TOP 10 proposed regulations
• Counter
• Frontend menu:
- Regulations in the public section
- Review of regulations in the public part
- Overview of documents in the public regulation section
- Review of recommendations of regulation in public Part
- Overview of comments on regulation in the public part
- Proposed regulations in public Part
- News in public Part
- Contact form in a public part
- Guidelines for Public Section
• Search
• Registration request

Government users:
• Regulations
- List of regulations
- Sorting the list of regulations
- Entering a new regulation
- Change of regulation
- Adding comments to regulation
- Notification of regulations
- Introduction and overview of links from official gazette
- Importing documents of regulation
- Review of documents on the regulation
- Introduction and summary of recommendations of users
- Status of regulations
• Search
• Formalities
• Change the password and forgotten password.

Chinese Baby Predictor Calculator (Facebook)

Is it a boy or girl?

Give our Chinese gender calculator a try.
Legend says that the gender chart is more than 700 years old and was discovered in a royal tomb.
There’s no scientific proof that the Chinese gender calendar works, but since there are only two choices – boy or girl – about 50 percent of the time it should make the right call. At the very least, it’s very entertaining!

The Chinese Gender Predictor chart uses mother’s age and conception month to predict if she is having a boy or a girl.
The calculator has Facebook Share feature and Send to a Friend feature.

CD ROM “OHRID – THE CRADLE OF BEAUTY”

Challenge
To present the historical-cultural treasure of the UNESCO protected city – Ohrid.

Languages: English and Macedonian

Awards
2005 Best of Trado, Switzerland

Solution
The CD Rom “Ohrid – cradle of beauty” is a complete tourist guide for the one of the most beautiful Macedonian cities – Ohrid. A town of vast history, place of historic magnificence but also of outstanding natural beauty.
It provides an incredible amount of information on history of Ohrid, underwater archeology, traditional local craftsman, national park Galichica, Ohrid swimming marathon, the Ohrid Bazaar etc.
More than 20 churches (St. Naum, St. Holy Mother – Bogorodica, St. Sophia, St. John Bogoslov of Kaneo, St. Dimitrija, St. Erasmus, St. Nickolas and etc.), numerous historic-cultural monuments (The monument of St. Cyril and Methodius, The house of Robevci, The Lapidarium Museum, The House of Uranija, The House of Hristo Uzunov, The Museum of Slavic literacy, The Memorial House of Grigor Prilichev, Samoil’s Fortress etc.), as well as Ohrid beaches, villages are presented by photos, text, ambient music and panoramas that offer 360 degree views.

The CD ROM consists of over 450 photographs, 30 videos, 30 panoramas 360°, 80 pages text and original Music.

The CD-Rom “Ohrid – cradle of beauty” is a great way to get a general overview of the City. It can be also used for educational purposes or as a valuable souvenir to show the natural beauty of Ohrid, its surrounding countryside and tourist attractions to family, friends and colleagues.

SPECIAL THANKS

• UNESCO
• Municipality of Ohrid
• Macedonian Ortodox Church
• Institute and museum Ohrid

CD ROM “MACEDONIAN ANTIQUITIES”

Challenge
To organize and to unify one huge cultural wealth made by a multitude of civilizations on Macedonian area and to finally start talking on behalf of millions of people for everything they obliged us.

Languages: English and Macedonian

Awards
This project has had a number of public promotions and it has caused apparent attention and praise everywhere (Barcelona, Seattle, Washington, Lisbon), so as to win the prestigious THE BEST DIGITAL MEDIA AWARD in Gifu-Japan, in 1998, at the 4th International Scientific Conference on Mutlimedia and Virtual Reality.

Conceptual Structure of Macedonian Antiquities
This CD Rom is been adapted for a simple and accessible search. The whole content has been structured in accordance with the chronological order or the archaeological epochs, and each archaeological epoch is divided into several thematic chapters. It is clear that the thematic chapters can vary from epoch to epoch; however, the chapters which include different aspects of spiritual and material culture, as well as the chapter which covers only the most prominent settlements of the given period, are common for all the epochs.
Besides the main menu, each epoch is equipped with a special menu for moving through it, which is available at any time and adapted to simple and easy-to-follow manipulation.
The periods included in this edition are in the framework of archaeology as a science. Namely, the CD ROM starts with the Paleolithic and closes with the coming of the Turks, when Macedonia was under the Turkish rule, i.e. with the time when Macedonian archaeology ends and the Macedonian history commences.
On every archaeological epoch presented on the CD ROM there is also an interactive map of the Republic of Macedonia.

SPECIAL THANKS

• Ministry of Culture, Republic of Macedonia
• Center for Publishing Development – Budapest
• Open Society Institute Macedonia

ALKALOID – brand “BECUTAN”

Challenge
Creating a community of registered members/parents who will use Becutan web site as a place for sharing experiences as well as Parenthood advises. Becutan web site will offer all the necessary information, advices, useful tools and friendly support by parents for parents.

Solution
Becutan web portal tends to be parents and parents to be, favorite spot where they can socialize, have fun and share advises, information and experiences related to parenting …
Becutan web site offers the necessary information, advice, useful tools and friendly support by parents for parents.

To make sure that we cover every aspect of the Parenthood we developed dynamic web solution supported with advanced administrative system incorporating different modules:
• Members registration
• Mothers Forum
• Pools
• E-cards
• Photo Albums
• Childrens Corner
• Products Catalog
• Media Center
• Interactive Quizzes
• Newsletter form
and specially developed tools for this brand i.e. Gender prediction tool, Baby Names tool, Ovulation Calendar tool and Heartbeat tool.

MACEDONIAN NATIONAL TELEVISION

Project Description
Integrated system for processing the election results used in the parliamentary elections 1998, the presidential elections 1999, local elections 2000 and presidential and local elections in 2009. Complete solution with broadcast facilities for visual presentation of the elections results. Statistical analyzes using different keys during and after voting.
Architecture: C# .NET programming, Visual Studio, XML, Adobe Flash, Adobe Photoshop, 3D animations.

Solution
The system, apart from the application software produced by CyberLink, contains servers with databases and for graphical processing, video server, a station for control and administration, monitoring stations, stations for adding of data, communications server, and active network equipment.
The system is projected and implemented by CyberLink and during the realization of the program, part of the system was served by CyberLink as well.

ZWEIG INTERNATIONAL, USA

Challenge
Clean, easy-to-use web site that establishes a connection with visitors/potential clients showcasing the company’s enviable consulting experience.

Solution
Presentational, dynamic web solution, simple and easy to navigate.

Includes Basic Company info, Services, Approach and Methodology, Experience, Biography, News as well as Contact and Newsletter module.

The rich informational content is divided in main menu links showcasing the experience and projects of Mr. Miguel Zweig worldwide including the USA, Canada, Mexico, most countries of Central and South America, Europe (Western, Central and Eastern Europe), Central Asia, Asia/Pacific (including Australia, India, China, Japan, Taiwan and most Southeast Asian countries) and several countries of Africa and the Middle East presented as separate sub links.

Mr. Zweig’s experience is presented not only by Geography but also by industrial segments, including automotive, refrigeration and air conditioning equipment, paper products, packaging, food and food ingredients, textiles, plastics and chemicals, non-woven materials, telecommunication equipment, house wares, tourism and others presented as sub links as well.

ZDRAVKO COLIK (musician)

Challenges
Main objectives of the campaign:
1. Raise awareness for the upcoming concert event with particular emphasis on reaching a target audience
2. Exploit the opportunity to collect detailed data from potential audience to support future marketing activities
3. Generate buzz among fans by offering a unique experience around an upcoming concert event

Solution
The social media campaign started with the launch of a FB fan page for the famous Balkan singer.
Non-fans were given attractive triggers to register for a chance to win tickets. Attendance at the concert was limited to 150 lucky winners.The campaign was organized around four promotional categories:

• Custom Facebook Applications Development
For viral spreading of promotional campaigns around targeted populations custom applications were developed: fan gate apps, respond a question apps and friend’s acquisition application.

• Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

• Daily Campaign Management
Community management team was devoted for daily communication with the fans publishing posts, asking questions, discussing different interesting topics about the singer.

• Weekly Promotions Campaigns
Once a week were launched specific campaigns (Facebook Interview with the favorite singer, Invite FB friends and win a free ticket, Share photo and win a gift, Did you know and other campaigns related to events)

• Facebook Ad Campaign Management Service
Certain campaigns were supported with Facebook Ad Campaign Service

Results
A very active and engaging page that is constantly growing
- fanbase: 12000
- talking about: 9000 (in a period of an active campaign)
- collected 1000 emails by the end of the campaign.