PPC (Pay Per Click) advertising is a powerful tool that can drive targeted traffic to your site. We have the knowledge and understanding to launch and manage a PPC campaign and deliver your specific objectives according to your business requirements and immediate and long-term expectations.
Strategy And Planing. A successful PPC campaign isn’t always easy to set up, and it’s far too easy for site owners to sign up for Adwords and quickly drain their bank account with expensive clicks. It’s crucial to start small, and track everything. CyberLink Media can help you set up a successful PPC campaign without breaking the bank and limit the risk and ensure the chances of achieving business success.
Keyword Selection. Do you hesitate when choosing the right keyword?
Once your online business objectives are defined, choosing the right keywords will set the foundation for the search engine advertising program. With the keyword selection comes the market segmentation. Market segmentation is the selection of groups of people who will be most receptive to the product/service and most likely to purchase/inquire about your offering.
Proper Ad copy. Remember any visitor driven from a pay per click advertising campaign is no longer an anonymous visitor. This visitor now has a profile, having searched for a particular product or service based on an associated keyword, clicked on a compelling ad or proposition and is now on your website or Facebook page. Through the years CyberLink Media has managed numerous pay per click campaigns for over 100 companies from various industries.
PPC Campaign Management. Campaign management is an ongoing process that depends on competition and on the pay per click process itself, which is based on a bidding system. Bids can fluctuate on a minute, hourly or daily interval. It is important to manage and optimize fluctuations to maintain a solid campaign plan. This will also help to determine the return on investment of the marketing campaign and whether to maintain, augment or cancel the initiative.
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