ZDRAVKO COLIK (musician)

Challenges
Main objectives of the campaign:
1. Raise awareness for the upcoming concert event with particular emphasis on reaching a target audience
2. Exploit the opportunity to collect detailed data from potential audience to support future marketing activities
3. Generate buzz among fans by offering a unique experience around an upcoming concert event

Solution
The social media campaign started with the launch of a FB fan page for the famous Balkan singer.
Non-fans were given attractive triggers to register for a chance to win tickets. Attendance at the concert was limited to 150 lucky winners.The campaign was organized around four promotional categories:

• Custom Facebook Applications Development
For viral spreading of promotional campaigns around targeted populations custom applications were developed: fan gate apps, respond a question apps and friend’s acquisition application.

• Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

• Daily Campaign Management
Community management team was devoted for daily communication with the fans publishing posts, asking questions, discussing different interesting topics about the singer.

• Weekly Promotions Campaigns
Once a week were launched specific campaigns (Facebook Interview with the favorite singer, Invite FB friends and win a free ticket, Share photo and win a gift, Did you know and other campaigns related to events)

• Facebook Ad Campaign Management Service
Certain campaigns were supported with Facebook Ad Campaign Service

Results
A very active and engaging page that is constantly growing
- fanbase: 12000
- talking about: 9000 (in a period of an active campaign)
- collected 1000 emails by the end of the campaign.