Cyberlink developed a Facebook football application, called “My Euro 2012 team” that bets on the huge popularity of European football Championship and lets FB users to create their own football team of FB friends and compete for championship title.
The FB football application is easy to use, has viral sharing features and provides a rich and fun experience for FB fans participants.
Benefits
• Acquisition of FB fans
• Consumer engagement
• Virally spread clients brand
• Create buzz and strengthen consumer connection to clients brand
• Extensive branding
How the app works?
Every FB fan – participant in the football contest takes the role of a Football Selector, selects a favorite team flag and invites 10 FB friends to join his team. Each Facebook contest participant has options to invite friends, send unique link of his team for voting and share his team graphics on FB profiles in order to gain higher exposure and votes to win the contest.
The application menu consists of the following pages:
• page for team creation
• rank generator page
• page for terms of use
• page for prizes
• page Invite friends
• search module
Screen 1
CHOOSE TEAM FLAG
First screen contains flags of 16 countries participants in EURO2012.The FB user chooses his favorite team flag. The choice of a country will define the color of the jerseys.
Screen 2
CHOOSE YOUR TEAM OF FB FRIENDS
After the initial country selection, the FB user is redirected to the second screen where he sees a graphic of a team formation. FB user (Football selector) assigns for each of the 11 FB friends particular positions on a field of play (goalkeepers, attacking positions etc.).
By choosing a FB friend, the friends profile picture appears in the window.
Every team formation screen has unique link for voting and predefined comment Facebook plugin is attached, in order participants to motivate their friends to vote and winning in the contest.
Screen 3
SENDING REQUESTS TO FB FRIENDS
After Football Selector selects his team, a FB notification is sent to his friends with a request to join the team.
Screen 4
PUBLISH THE GRAPHIC
After choosing all 10 friends, the Selector can publish the graphic on his FB wall, in order to motivate his friends to vote for his team and help him win.
Screen 5
RANK GENERATOR PAGE
Each football team is displayed with:
• the name of football selector
• the name of the football representation
• position in the list
• number of votes
• date of creation.
All participants in the contest are automatically generated in a rank list by the number of votes of FB users.
Also, there is a TOP 5 rank list for football teams on a daily basis.
Results
- weekly peak with 14,000 new fans (source: socialnumbers.com, fan base growth 139%)
- acquires an average of 3,000 new fans daily
- more than 3000 football teams were created and more than 33.000 fans participated in the game
Cyberlink developed a Facebook football application, called “My Euro 2012 team” that bets on the huge popularity of European football…
