The web is an attractive scene for local and global businesses alike. It offers something that couldn’t be found in the pre-Internet era – instant exposure on a global scale.
The key to successful website is unique and relevant content.
The unique and relevant content published on your web page is responsible for the Search Engine Optimization of your website and therefor should be always focused towards the product or service that you want to sell.
The results displayed on the search engines are in particular indexing your website content of relevance by the algorithm used by the specific search engine.
The algorithm used by a search engine determines these importance and relevance factors by checking the Markup Language, Backlinks, Outlinks, Meta Title, Navigation Structure, Meta Description, Page content, Page Rank, Traffic, Domain Age, Domain Extension, Host Location etc.
Contents on a page should include the maximum of the relevant keywords related to the page content so that a wide variety of keywords and topics could be covered. The visitors as well as the search engines recognize contents with the given set of keywords which is why usage of relevant as well as highly searched keywords adds value to the page contents.”Search Engines will start looking up to your blog/website once you have gained everyone’s respect.”
Here we examine the link evaluation process.
We analyze the existing links and pages on the current website.
Links usually vary in quality and performance to the point where one link is looking similar to another can be worthless while the other one is a so called authority link. The Page Rank as one of the most important factors in link building is well defined in our SEO process.
Original optimized keyword content is very important in the ranking of your website. Weak websites with only affiliate links will not do well in Google searches.
We analyze and choose the right keywords for your website, that will increase the visibility.
Including the appropriate keywords in the meta data of your website (title, headings, description, images…)
The crucial part of any SEO campaign it’s the process when you link back to your own pages within your site’s content or other websites with the keywords you are targeting and want to rank for in the anchor text.
There are many different ways of creating deep links to your website – and it would certainly be worth drawing on as many of them as possible, search engines often give higher rankings to websites which are linked-to from a variety of online sources. The Page Rank to which you link plays a big role in this process. Implementing deep internal linking strategy on your website and blogs.
This will increase the time that visitors spend on your pages thereby decreasing the bounce rate.
We use the phrase “Internal link building” for optimizing and connecting the home page with your site’s content with the keywords you are targeting and want to rank for in the anchor text.
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