Win Makeover from a Professional Makeup Artist – Increase Brand Awareness

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Timeline: Four days

Primary target group:

• Girls/women
• 17 – 30 years old

Challenge

Prom night is one of the most anticipated nights on the teen calendar. It is also the time during which a lot of gifts are exchanged and the sale in perfume shops skyrockets.
We wondered how could Eliksir Exclusive tap into those overwhelmingly positive feelings and increase awareness about the brand.

Main idea

We have decided to award our fans with a voucher for free makeover from our professional makeup artist for their Prom Night.

Goals:

• Facebook fan acquisition
• Brand awareness
• Product promotion

Solution

We launched a contest “Be Queen of the Night” in which we asked our fans to find the 10 hidden words in the picture. The words were names of fragrances and decorative cosmetics which Elixir Exclusive wanted to promote.

In this way we created a fun experience for the Facebook audience that not only increased awareness of the brand, but also acted as a catalyst to encourage actual demand for the products that were promoted with the contest.

This is the Facebook post that announced “Be Queen of the Night”.

Resources used:

• Facebook application – HTML Fan Gate
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

The steps of the campaign were the following:
1) Like gate – Vistiors must become fans before they can proceed to the contest
2) Find the 10 hidden words in the picture and upload it to the Facebook wall

This is the design for the word search game.

“Be Queen of the Night” through numbers:

• 4,518 people Talking about this,
• 7,999,985 people saw a content about Elixir
• 3,967 acquired fans,
• 121 participants
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?