FRUTTI SUMMER FUN – Engage fans and reward their creativity

We`ve created a campaign where fans will meaningfully engage with the brand by making it the center of their creative works.

Facebook is all about fun, so is our “Frutti Summer fun” contest!

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits

Primary target group:

  • Young people at the age of 10-30
  • Creative people with interests in decorating, chocolate and design

Challenge

With summer knocking on the door we thought it would be a great idea to engage our fans in crafting their best Frutti cakes+summer themed pictures.
The challenge grows bigger having in mind that these pictures will be published on Frutti`s fan page for everyone to see. The app has a “Share to wall” and “send it to a friend” feature.

Goals:

  • Creating emotional connection with the brand
  • Fans acquisition and engagement
  • Creating brand advocates and user generated content

Solution

The rules are simple and fun:

  • Choose your summer themed picture
  • Adorn your picture with Frutti cakes
  • Post your picture on your wall
  • Invite your friends to join the fun

The most original picture will win the prize.
Frutti Summer Fun FRUTTI SUMMER FUN Engage fans and reward their creativity

“Frutti Summer Fun” Through numbers:

  • 3.606.854 Facebook ads impressions
  • 306.064 people saw content for the contest
  • 2.507 Facebook users talking about this
  • 927 acquired fans
  • 50 participants in the contest

Want to become our next success story?

Contact us today
Date:
30 July, 2013

Facebook is all about fun, so is our “Frutti Summer fun” contest! Brand: Frutti Jaffa Soft Cake Industry: FMCG-biscuits Primary…

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