Make-up look – Promotion of products and engagement of fans

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Max Factor
Industry: Decorative cosmetics

Primary target group:

• Girls/women
• 17 – 40 years old

Challenge

Makeup look plays crucial role in young women lives. They are constantly looking for new makeup products, ways and advices how to achieve their wanted look and look their best.

Main idea

That as a fact was the idea behind this application, Makeup look. To help women to achieve the wanted look in just 3 steps, and at the same time promote Max Factor products, and drive engagement on the fan page.

Goals:

• Facebook fans engagement
• Promotion of Max Factor’s products

Solution

This application’s advantage is giving free makeup advice and at the same time promoting the Max Factor products by bringing them closer to the consumers who want to buy the specific product, but are hesitant on how to use it.

This is the Facebook post that announced the “Make-up look” application.

Resources used:

• Custom Facebook application
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

The steps required for the visitors to spin our Makeup “wheel” and get useful guidelines about their wanted look are the following:
1) Like gate – Visitor has to be fan to access content,
2) Answer every of the 3 main categories/questions defining one’s look i.e.
1. How would you describe yourself?
2. What look do you want to achieve? and
3. What’s your preferred finish?
3) Every main category/question has 3 alternatives for the user to choose from,
4) Right below the “Start here “button one has to click on the chosen answer in every main category. The wheel will start spinning and stop on the given answer,
5) When all three answers are stopped bellow the “Start here button” one can see darkened rectangle with the X sign or triangle (as the Play symbol),
6) By clicking on the rectangle/play symbol (image 11) one can see the proposed 3 Max Factor products needed to create the wanted look.
On mouse over (over every product) their description and price will be showed.

This is the design of the “Make-up look” app. Make-up ”wheel” with helpful guidelines on how to achieve your wanted makeup look in 3 steps.

“Make-up look” through numbers:

• 1,649,058  impressions during this campaign
• 242,657 campaign reach
• Over 700 acquired fans

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