FRUTTI X-O – Facebook flash game app

Facebook games are ideal for appealing to a younger fan base.

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits

Main idea

Although our primary aim was fan acquisition and increasing brand awareness, we were also looking for opportunities to capture the attention of 8-14-year-old kids.

Solution

We developed everyone`s favorite intelligence game “V versus 0″ and made it available as a Facebook flash game app. Fans should try to make vertical, horizontal or slanting line of three Frutti cakes. At the same time fans had to stop their opponent from doing similar lines with an orange.
The game was perfect for kids and also for brand promotion. The application has a “Share to a wall” and “Send it to a friend” feature.

Resources used

• Attractive graphic design
• Facebook Application – Fan gate
• High quality content for contest promotion
• Facebook Ads management

“Frutti X-0″ through numbers

The results that followed the release of the Facebook flash game app were as great as the numbers show:

• 7.755.152 Facebook ads impressions
• 319.247 people saw content for the game
• 2.745 acquired fans

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