FIAT 500L Facebook Quiz – Increasing awareness and stimulating interest about the new model

The Facebook fans of Fiat Macedonia got the chance to learn about the new model of their favorite automobile brand and win valuable prizes along the way.

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Facebook is ideal for creating a dynamic, fun and truly interactive branded fan experience

Brand: Fiat Macedonia
Industry: Automobile
Timeline: Two weeks

Primary target group:

Young couples with small children
Young mothers 25-39 years
Fiat fans and fans of the Automobile SK brands

Chalenge

How to increase brand awareness and the popularity of 500L by promoting the model as an excellent solution for compact, safe and comfortable city car.

Main idea

Developing a content strategy that will emphasize Fiat 500L unique characteristics, directing users to the 500l multimedia presentation tab as well as creating a fun experience that will stimulate model interest and sales all along.

Solution

In order to avoid the “standard” photo and poll contests we decided to launch a quiz application with 3 awards. The main winner will have “personal” experience with the product i.e. “ Let Fiat 500L take you in Ohrid to enjoy your free weekend .”
Summer holidays season has begun and everyone would enjoy having a free weekend, even more so when one has the opportunity to drive this new and attractive car.

How it works

The quiz participants are required to take the following steps :

Like Gate-The visitor has to become a fan to get access to the contest.
Welcome Page-Quiz guidelines.
Entering personal data
Answer the quiz questions-Points are awarded based on the given right answers and the time needed to complete the quiz.
Invite Facebook friends -Fans get points with each new invited friend who will participate in the quiz.

Fans should leave their personal data (e-mail,name and surname) and compete for a higher score by:

Giving accurate and fast answers to the Fiat related questions.
The user that answers all questions correctly in the fastest time, has the biggest chance of wining.
The number of Facebook friends who participate in the quiz.
The user who will invite the biggest number of friends -new participants in the quiz, gets the highest number of bonus points.