Elixir Memory Game Challenge – Fans engagement & products promotion

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 40,431
Timeline: Two weeks

Primary target group:

• Girls/women and men
• 18 – 42 years old

Challenge

Eliksir Eklskluziv wanted to promote the newest fragrance brands in their stores.

Main idea

Our team came up with the idea to create a fun experience for the Facebook fans that will not only create awareness about the products but also act as a catalyst to encourage actual demand for the products among the target audience.

Goals:

• Facebook fans acquisition
• Facebook fans engagement
• Promotion of Elixir’s products

Solution

Inspired by the game of ‘Memory’, we decided to launch a Facebook memory game that introduced Elixir’s newest fragrances in a fun and highly addictive way. To play the memory game, visitors needed to first Like the Facebook brand Page. Once ‘Play Now’ was selected, the app revealed pairs of images with perfumes and fans were then timed on how fast they could match pairs. A rank list showcased the record times. At the end of the two weeks, Elixir rewarded the top twenty scores on the rank list with perfumes. This increased brand awareness and significant buzz among our target audience.

This is the Facebook post that announced “Elixir Memory Game Challenge”.

Resources used:

• Facebook application – Memory Game
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

Elixir Memory Game Challenge had the following rules:

1) Like gate – Visitor has to be fan to access content,
2) Memory game - fans were then timed on how fast they could match the pairs with images from perfumes
3) Rank list – showcased the record times

This is the design of the memory game.

“Elixir Memory Challenge” through numbers:

• 3,099,503 people saw some type of content  about Elixir Exclusive
• 7,614 people Talking about this,
• 2,500 acquired fans

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