Biggest Max Factor fan Quiz – Promotion of products and engagement of fans

Facebook marketing can stimulate an interest or desire about products and drive sales.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Fans before the start of the campaign: 37,393
Timeline:  One week

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married

Challenge

Max Factor wanted to raise awareness about their new products.

Our team did not want the promotion to be with classic advertising, supported with Facebook ads. We wanted to create fun experience for the Facebook audience that will not only create awareness but also encourage actual demand for Max Factor products among the target audience.

Main idea

We came up with the idea to reward Max Factor’s most loyal fans to win a set with products – by entering our quiz and competing.

Goals:

• Promotion of the newest Max Factor products
• Creation of demand for the product
• Acquisition of Facebook fans

Solution

The Max Factor Quiz  was very well planned campaign that allowed Max Factor to promote its products, while at the same time offering fun for the Facebook fans and increasing the current fan base of the Facebook page for our client.

Question from the “Biggest Max Factor Fan” Quiz

Resources used:

• Facebook application – Quiz
• High-quality content and updates (posts)
• Facebook ads campaign

“Biggest Max Factor fan” through numbers:

• 4,729,948 impressions during the campaign, 
• 9,449 people Talking about this,
• Over 4,390 acquired fans,
• 2,410 users participated in the contest,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

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