Ask our Make-up Artist – build positive brand reputation

Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful discussions.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Timeline: Two weeks

Primary target group:

• Girls/women
• 17 – 35 years old.
• In a relationship, engaged or married

Challenge

Social media is where the Max Factor brand tone of voice is most actively brought to life – they are passionate, expert and approachable.

They wanted to position themselves as experts between the social media audience, i.e. create thought leadership.

Main idea

In order to strengthen that image and at the same time promote the Max Factor products by bringing them closer to the consumers who want to buy the specific product, but are hesitant on how to use it, our team came up with the idea to launch a campaign where fans can ask for free makeup advise from Max Factor’s professional makeup artist.

Goals:

• Creation of thought leadership
• Creation of demand for the products
• Engagement of Facebook fans

Solution

The “Ask our make-up artist” campaign, was backed up with ads campaign and posts with tips & tricks and makeup answers, thus providing value for the fans by giving them knowledge on make-up artistry.

Ask our Make-up Artist app

Resources used:

• Facebook application – Comments plugin
• High-quality content and updates (posts)
• Facebook ads campaign

“Ask our Make-up Artist” through numbers:

• 2,638,778  impressions during the campaign, 
• 123.413 saw content for the contest
• Over 2,022  acquired fans,

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