ZDRAVKO COLIK (musician)

Challenges
Main objectives of the campaign:
1. Raise awareness for the upcoming concert event with particular emphasis on reaching a target audience
2. Exploit the opportunity to collect detailed data from potential audience to support future marketing activities
3. Generate buzz among fans by offering a unique experience around an upcoming concert event

Solution
The social media campaign started with the launch of a FB fan page for the famous Balkan singer.
Non-fans were given attractive triggers to register for a chance to win tickets. Attendance at the concert was limited to 150 lucky winners.The campaign was organized around four promotional categories:

Custom Facebook Applications Development
For viral spreading of promotional campaigns around targeted populations custom applications were developed: fan gate apps, respond a question apps and friend’s acquisition application.

Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

Daily Campaign Management
Community management team was devoted for daily communication with the fans publishing posts, asking questions, discussing different interesting topics about the singer.

Weekly Promotions Campaigns
Once a week were launched specific campaigns (Facebook Interview with the favorite singer, Invite FB friends and win a free ticket, Share photo and win a gift, Did you know and other campaigns related to events)

Facebook Ad Campaign Management Service
Certain campaigns were supported with Facebook Ad Campaign Service

Results
A very active and engaging page that is constantly growing
- fanbase: 12000
- talking about: 9000 (in a period of an active campaign)
- collected 1000 emails by the end of the campaign.

Date:
29 October, 2012

Challenges Main objectives of the campaign: 1. Raise awareness for the upcoming concert event with particular emphasis on reaching a…

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