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Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Timeline: 14.05.’13 - 18.05’13
Primary target group:
Prom night is one of the most anticipated nights on the teen calendar. It is also the time during which a lot of gifts are exchanged and the sale in perfume shops skyrockets.
We wondered how could Eliksir Exclusive tap into those overwhelmingly positive feelings and increase awareness about the brand.
We have decided to award our fans with a voucher for free makeover from our professional makeup artist for their Prom Night.
We launched a contest “Be Queen of the Night” in which we asked our fans to find the 10 hidden words in the picture. The words were names of fragrances and decorative cosmetics which Elixir Exclusive wanted to promote.
In this way we created a fun experience for the Facebook audience that not only increased awareness of the brand, but also acted as a catalyst to encourage actual demand for the products that were promoted with the contest.
The steps of the campaign were the following:
1) Like gate – Vistiors must become fans before they can proceed to the contest
2) Find the 10 hidden words in the picture and upload it to the Facebook wall
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