Creating an emotional connection with Facebook fans is of great importance when it comes to turning them in brand advocates. Our Facebook app did just that.
Facebook can serve as a perfect place for the creation of brand advocates.
Brand: Frutti Jaffa Soft Cake
Fans before the start of the campaign: 36.648
Primary target group:
How to capture the attention of the young crowds inhabiting Facebook and gather them in a place where they can share and win prizes?
The main idea behind the contest was giving young people`s favorite pastime an official name. Since everyone has some favorite hobby, why not connect people with the same interest and create an online gathering spot where they can have fun and win great prizes.
The application that we have created reflects the character of every specific gang.
We`ve created 4 virtual Frutti gangs for the fans to choose from:
Anyone can create his own gang choosing from the four above and invite 6 of his friends (by tagging them) to join in. Once the game is creating the voting time is on. One can vote for his own gang, his friend`s gang or any random gang. The winner gang is the gang that gathers the most points. All members of that gang were given incentives.
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