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Brand: Max Factor
Industry: Decorative cosmetics
Primary target group:
Makeup look plays crucial role in young women lives. They are constantly looking for new makeup products, ways and advices how to achieve their wanted look and look their best.
That as a fact was the idea behind this application, Makeup look. To help women to achieve the wanted look in just 3 steps, and at the same time promote Max Factor products, and drive engagement on the fan page.
This application’s advantage is giving free makeup advice and at the same time promoting the Max Factor products by bringing them closer to the consumers who want to buy the specific product, but are hesitant on how to use it.
The steps required for the visitors to spin our Makeup “wheel” and get useful guidelines about their wanted look are the following:
1) Like gate – Visitor has to be fan to access content,
2) Answer every of the 3 main categories/questions defining one’s look i.e.
1. How would you describe yourself?
2. What look do you want to achieve? and
3. What’s your preferred finish?
3) Every main category/question has 3 alternatives for the user to choose from,
4) Right below the “Start here “button one has to click on the chosen answer in every main category. The wheel will start spinning and stop on the given answer,
5) When all three answers are stopped bellow the “Start here button” one can see darkened rectangle with the X sign or triangle (as the Play symbol),
6) By clicking on the rectangle/play symbol (image 11) one can see the proposed 3 Max Factor products needed to create the wanted look.
On mouse over (over every product) their description and price will be showed.
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