To boost Ibank traffic and sales.
Search Engine Optimization Solution
A comprehensive site analysis helped identify several structural as well as content issues which were impacting site ranking. We also implemented web analytics to establish a baseline as well as monitor site traffic and performance.
Changes made included the below:
On Page Modifications: Reworked the site to meet W3 guidelines and created keyword rich, high quality content to help pull in more targeted traffic, navigation and lending pages reorganization.
Off Page Modifications: Implemented a basic link building campaign to increase site popularity. This included leveraging online bloggers, news sites as well as content syndication.
Consequently, the website showed increase in performance.