Facebook games are ideal for appealing to a younger fan base.

Brand: Frutti Jaffa Soft Cake
Industry: FMCG-biscuits

Main idea

Although our primary aim was fan acquisition and increasing brand awareness, we were also looking for opportunities to capture the attention of 8-14-year-old kids.

Solution

We developed everyone`s favorite intelligence game “V versus 0″ and made it available as a Facebook flash game app. Fans should try to make vertical, horizontal or slanting line of three Frutti cakes. At the same time fans had to stop their opponent from doing similar lines with an orange.
The game was perfect for kids and also for brand promotion. The application has a “Share to a wall” and “Send it to a friend” feature.

Resources used

  • Attractive graphic design
  • Facebook Application – Fan gate
  • High quality content for contest promotion
  • Facebook Ads management

“Frutti X-0″ through numbers

The results that followed the release of the Facebook flash game app were as great as the numbers show:

  • 7.755.152 Facebook ads impressions
  • 319.247 people saw content for the game
  • 2.745 acquired fans

Want to become our next success story?

Contact us today
Date:
30 July, 2013

Facebook games are ideal for appealing to a younger fan base. Brand: Frutti Jaffa Soft Cake Industry: FMCG-biscuits Main idea…

e-book download
Cosa rende il SUB 300 e il SUB 300 T diversi? In breve, il prezzo, le dimensioni,Replica Rolex sea-dweller la resistenza all'acqua e le caratteristiche di movimento (per la maggior parte). Ma direi che,fake moncler women jackets dato l'aspetto simile di questi orologi (praticamente identici, in realtà), non c'è un chiaro vincitore tra i due - sono entrambi degli replika Patek Philippe klockor ottimi orologi. Il SUB 300 è un po' più costoso, ma non sempre per ovvie ragioni. Il SUB 300T è un moderno omaggio al Doxa SUB 300T Conquistador del 1969 e, pur essendo meno costoso, è l'orologio subacqueo più capace per chi ha bisogno di replica moncler jackets caratteristiche più serie.