A popular game for a popular brand.
Facebook games are ideal for appealing to a younger fan base.
Brand: Frutti Jaffa Soft Cake
Although our primary aim was fan acquisition and increasing brand awareness, we were also looking for opportunities to capture the attention of 8-14-year-old kids.
We developed everyone`s favorite intelligence game “V versus 0″ and made it available as a Facebook flash game app. Fans should try to make vertical, horizontal or slanting line of three Frutti cakes. At the same time fans had to stop their opponent from doing similar lines with an orange.
The game was perfect for kids and also for brand promotion. The application has a “Share to a wall” and “Send it to a friend” feature.
The results that followed the release of the Facebook flash game app were as great as the numbers show:
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