Fiat Linea voting contest – Gain huge brand awareness and build positive brand reputation

One of the best ways to create buzz around product is to share awesome stories and to offer direct experience with the main product - like we did with Fiat Linea..

Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful dicussions.

Brand: Fiat Macedonia
Industry: Automobile
Timeline: 2 weeks (05 December – 19 December)

Primary target group:

  • Young couples with small children, above 30 years old
  • People who have stated an interest in “Autos”

Chalenge

Generate awareness and create positive perception about new series of Fiat Linea vehicles as very affordable and effective family car solution.

Main idea

Create and share post updates around the values that Fiat Linea represents to pursue a content strategy that could help us build positive perception about “Linea”.
10 interesting and entertaining posts scratched in a period of 3 weeks.
Facebook contest on the other hand, would be a great addition in the arsenal and popular tool to gain huge awareness while at the same time engage the audience. That’s how we came up with the main Facebook voting contest campaign idea described below.

Solution

In order to reinforce the message about Fiat Linea as excellent family car, we decided to spread the word out by launching a voting contest.
Fans are invited to comment about their favorite weekend destination in Macedonia for the whole family and express the reason why they choose that place. The award is 48 hours test drive with Fiat Linea (full fuel tank) and also free one night accommodation for 4 people close to the chosen destination.

welcome page Fiat Linea voting contest   Gain huge brand awareness and build positive brand reputation

How it works

The quiz participants are required to take the following steps :

1) Like gate - The visitor has to become a fan to get access to the contest.
2) Welcome page – Voting contest guidelines
3) Entry page
4) Social sharing buttons – “Share”, “Invite friends” and “Copy liink”
5) Votes and points

Fiat 500L Facebook Quiz through numbers

      • 5.870.970 Facebook ads impressions
      • 366.212 saw content for the contest
      • 6.516 acquired fans
      • 4.203 Facebook users talking about this
      • 375 participants in the contest

Want to become our next success story?

Contact us today
Date:
23 December, 2013

Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful dicussions. Brand:…

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