One of the best ways to create buzz around product is to share awesome stories and to offer direct experience with the main product - like we did with Fiat Linea..
Facebook is the best online platform brands could use to create buzz around a product and stimulate meaningful dicussions.
Brand: Fiat Macedonia
Timeline: 2 weeks (05 December – 19 December)
Primary target group:
Generate awareness and create positive perception about new series of Fiat Linea vehicles as very affordable and effective family car solution.
Create and share post updates around the values that Fiat Linea represents to pursue a content strategy that could help us build positive perception about “Linea”.
10 interesting and entertaining posts scratched in a period of 3 weeks.
Facebook contest on the other hand, would be a great addition in the arsenal and popular tool to gain huge awareness while at the same time engage the audience. That’s how we came up with the main Facebook voting contest campaign idea described below.
In order to reinforce the message about Fiat Linea as excellent family car, we decided to spread the word out by launching a voting contest.
Fans are invited to comment about their favorite weekend destination in Macedonia for the whole family and express the reason why they choose that place. The award is 48 hours test drive with Fiat Linea (full fuel tank) and also free one night accommodation for 4 people close to the chosen destination.
The quiz participants are required to take the following steps :
1) Like gate - The visitor has to become a fan to get access to the contest.
2) Welcome page – Voting contest guidelines
3) Entry page
4) Social sharing buttons – “Share”, “Invite friends” and “Copy liink”
5) Votes and points
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