The Facebook fans of Fiat Macedonia got the chance to learn about the new model of their favorite automobile brand and win valuable prizes along the way.
Facebook is ideal for creating a dynamic, fun and truly interactive branded fan experience
Brand: Fiat Macedonia
Timeline: 2 weeks
Primary target group:
How to increase brand awareness and the popularity of 500L by promoting the model as an excellent solution for compact, safe and comfortable city car.
Developing a content strategy that will emphasize Fiat 500L unique characteristics, directing users to the 500l multimedia presentation tab as well as creating a fun experience that will stimulate model interest and sales all along.
In order to avoid the “standard” photo and poll contests we decided to launch a quiz application with 3 awards. The main winner will have “personal” experience with the product i.e. “ Let Fiat 500L take you in Ohrid to enjoy your free weekend .”
Summer holidays season has begun and everyone would enjoy having a free weekend, even more so when one has the opportunity to drive this new and attractive car.
The quiz participants are required to take the following steps :
Fans should leave their personal data (e-mail, name and surname) and compete for a higher score by:
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