Facebook can be effective marketing tool for rising awareness and stimulating interest for a company’s products.
Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 29.772
Timeline: 17.09.’13 - 22.09’13
Primary target group:
Elixir Exclusive had a goal to promote the newest perfumes in their stores, and at the same time drive sales.
Our team came with the idea to create fun experience for the Facebook audience that will not only create awareness for the products, but will also encourage actual demand for the products. We launch a personality quiz where the fans could discover the type of perfumes that match their personality. Together with the results we suggested the newest perfumes that have that notes that suit them best.
We launched two quizzes for two target groups: girls and boys. In consultation with our client we decided to reward the first 20 fans from each group that brought the largest number of their friends as new fans to play the quiz. Also in order to drive traffic at the store, and thus increase sales we decided to give every participant in the personality quiz 15% discount of all products.
In this way we created a fun experience for the Facebook audience that not only increased engagement and awareness of the brand, but also acted as a catalyst to encourage actual demand for the products that were promoted with the contest.
The application has the following steps:
1) Like gate – Visitor has to be fan to access content
2) Welcome page – Directions and guides about the quiz contest
3) Entering personal info
4) Answering quiz questions
5) Results page – type of perfumes that match the users’ personalities
5) Inviting Facebook friends – fan gets points with every Facebook friend that is involved in the personality quiz friend that is involved in this quiz.
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