We managed to engage a targeted group of Facebook fans with our custom made game and establish our client`s Facebook community as a place where supporters can learn insightful things about their eye vision.
Facebook is the ideal place for targeting and reaching to groups with specific interests and needs.
Industry: Health, Medical, Pharmaceutical
Fans before the start of the campaign: 0
Primary target group:
Lensmak is a wholesale company, main distributor of contact lenses from the Soflex line and Avizor – cleaning.
The main challenge with our first Facebook campaign for Lensmak was to target and acquire an initial wave of quality fans that will be the perfect audience for the services and products of our client.
We decided that one of the best ways to attract new fans is by developing a game that goes directly at the core of the problem – eye vision. That is why we implemented a game to present the opportunities to fans to check if they are color blind.
Attracting and earning the attention of thousands of fans is crucial if we want to engage large audience in the forthcoming sales-oriented and more important campaigns for our client.
Two of the most important factors for the success of this application were the facts that:
We presented a Lensmak`s fans with a convenient way to check their eye vision with a few clicks taking less than 5 minutes of their time. They were able to diagnose some symptoms or hints about their eye vision – particularly about possible color recognition problems and long-sightedness.
The steps required for the visitors to use the app are the following:
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