Facebook marketing can stimulate an interest or desire about products and drive sales.
Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Fans before the start of the campaign: 37,393
Timeline: 15.10.’13 - 21.10’13
Primary target group:
Max Factor wanted to raise awareness about their new products.
Our team did not want the promotion to be with classic advertising, supported with Facebook ads. We wanted to create fun experience for the Facebook audience that will not only create awareness but also encourage actual demand for Max Factor products among the target audience.
We came up with the idea to reward Max Factor’s most loyal fans to win a set with products – by entering our quiz and competing.
The Max Factor Quiz was very well planned campaign that allowed Max Factor to promote its products, while at the same time offering fun for the Facebook fans and increasing the current fan base of the Facebook page for our client.
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