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PLAY AND WIN – Facebook promotion of new product

Facebook is an effective tool to raise awareness and stimulate interest among the target audience for your new products.

Brand: Max Factor Macedonia
Industry: Decorative cosmetics
Fans before the start of the campaign: 17.300
Timeline: 20.02.’13  -  22.02.’13

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married

Challenge

In February, Max Factor wanted to promote one of its newest mascaras from its product line, the new Clump Defy Volumising Mascara.

The challenge was to create a fan experience for the fans that will stimulate interest and demand for the new mascara, as well as increase the fan base of the Facebook fan page for Max Factor Macedonia.

Main idea

How to promote the newest Clump Defy Volumising Mascara and at the same time increase the number of Facebook fans?

We have decided to give the new mascara to the fastest girls that will guess which of the newest Max Factor products is hidden on the picture.

At the same time one of the best ways to increase the number of users for one Facebook campaign is through application that has integrated viral elements, such as the option of Inviting friends.

Goals:

• Promotion of the newest Clump Defy Volumising Mascara
• Creation of demand for the product
• Acquisition of Facebook fans
• Creation of mailing list

Solution

We launched a Facebook contest “Play and win“, with a Friend Gate option where the fans had to get the support from 30 of their Facebook friends and be between the fastest that will give the right answer to the question. The concept of the campaign allowed to not only promote the newest mascara from Max Factor, but also to increase the Facebook fan base of Max Factor Macedonia.

Facebook Fan Gate used during the campaign.
Visitor needs to be a Facebook fan to get access to the exclusive fan-only content.

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

“Play and Win” through numbers:

• 310,516  people saw a content about Max Factor
• 10,681 people Talking about this,
• Over 8000 acquired fans,
• 1,000 users took part in the contest,
• 600 registered e-mail addresses,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

EVERY FAN WINS – Drive sales with Facebook coupon application

Facebook marketing can stimulate an interest or desire about products and drive sales.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 8130
Timeline: 06.02.’13  -  16.02’13

Primary target group:

• Girls/women
• 17 – 40 years old.
• In a relationship, engaged or married
• High-end brands in interests

Challenge

Valentine’s Day is one of our favorite holidays for the couples that are in love and definitely among the favorite for a perfume shop.
And why wouldn’t when this is a time in the year when the sale skyrockets high above the average for this type of products?
Most people love the smell of an original and lasting scent on their skin and it is not uncommon for men or women to surprise their love ones with a new “hot” fragrance or maybe a new one.

Having in mind this, we joined the forces with Elixir Exclusive by working together to develop an idea on how to bring more visitors in all 4 stores of our client and increase the sale during Valentine’s Day period as a result of Facebook marketing activities.

Main idea

Valentine’s Day is a holiday that was massively adаpted in our country, especially the last 5 years. Girls want to make a long last impression to men and they want to express themselves among other things with a valuable gift.

We decided to focus around girls/women (17-40 years old ) who are in a relationship, engaged or married. 

Goals:

• Drive visitors and sales in Elixir Exclusive
• Increasing the number of Facebook fans for 5.000-6.000

Solution

In order to earn our audience attention we launched “Every fan wins”  campaign, special promotion with an EXCLUSIVE benefit only to Elixir Exclusive fans – discount for all the products in the perfume shops.

Facebook Fan Gate used during the campaign.
Visitor needs to be a Facebook fan to get access to the exclusive fan-only content.

This was one of those campaigns with an inherited double effect: stimulating a desire to buy while at the same time increasing the number of new fans on the Facebook page.

The second aspect that we need to deal with is to have well planned ad campaign, achieving high-quality execution in terms of:  great combination of imagery, copywriting, ad format, pricing and targeting the best possible group for the messages.

Last, but not least important, our Facebook application has to have eye-catching and excellent design, a factor that can break or make one Facebook campaign.
(Take a look of the photos on the next page). 

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

“Every fan wins” through numbers:

• 364,310 people saw a content about Elixir from 329.220 targeted with Facebook Ads. Overall campaign reach bigger than the targeted audience with Facebook ads,
• 11,880 people Talking about this,
• 10,770 acquired fans,
• 1,650 redeemed coupons,
• 150 questions asked,
• 24% fan base growth,
• Constantly present in the top 5 brands in Macedonia for daily and weekly fan page growth during the campaign (source: socialnumbers.com)

Want to become our next success story?

A NEW YEAR MUST HAVE PERFUME – Attracting large initial Facebook fan base

Facebook is remarkably powerful and fast tool to share a message, idea or boost a campaign success.

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 1750
Timeline: 21.12.’12  -  24.12’12

Primary target group:

• Girls/women
• 17 – 40 years old.
• Trendsetters
• Single

Challenge

Statistically speaking, December is one of the most expensive months and a time in the year when consumers’ shopping cart reaches the peak, raising significantly above the average amount.
Elixir Exclusive was well aware of this fact and wanted to position its stores as a great place for picking-up a holiday gift.
Our client chooses Facebook as the main force for the upcoming promotional activities.
We started working together with Elixir just 3 weeks before New Year’s Eve and one of the main challenges right from the beginning was certainly the need to attract large number of fans immediately.

Main idea

How can we manage to build a solid fan base for Elixir Exclusive right from the start, in a limited time period by running a campaign in several days?
This was the first question our team asked and the first challenge we faced with.

Attracting and earning the attention of thousands of fans is crucial if we want to engage large audience in the forthcoming sales-oriented and more important campaigns for our client. 

Goals:

• Facebook fan acquisition
• Promoting Elixir Exclusive
• Promoting: D&G Pour femme, Christina Aguilera Red Sin and Marc Jackobs Dots.

Solution

Despite the fact that our primary goal is fan acquisition, we were looking for opportunities on how to engage fans and get valuable feedback from them.

D&G Pour femme, Christina Aguilera Red Sin and Marc Jackobs Dots were the perfumes that our client wanted to promote for the target audience.
At the same time Elixir Exclusive will get a response from the market about the likability of those three perfumes and which is the most desired among them.
That is how we came up with the idea about “Must have perfume”, campaign supported with Friend gate Facebook application.

This is the Facebook post that announced “Must have perfume”.

Resources used:

• Facebook application – Friend Gate
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works

Must have perfume had the following rules:
1) A fan need to get the support of 25 Facebook friends (who will become fans of Elixir Exclusive fan page),
2) Answer the question “On what perfume would you spend the
last money in your pocket?”,
3) Enter personal information
(e-mail address, name and surname).

This is the design for our like gate page.
Showcasing the benefit and the timeline for our special offer.

“Must have perfume” through numbers:

• 240,420 people saw some type of content  about Elixir Exclusive
• 4,924 people Talking about this,
• 2,400 acquired fans,
• 1,928 participants in the quiz contest.

Want to become our next success story?

MY JAMES BOND – Facebook quiz contest application

Facebook is very effective tool if you want to generate interest and create demand about new product. 

Brand: Elixir Exclusive
Industry: Retail, Health/Beauty products
Fans before the start of the campaign: 4360
Timeline: 26.12.’12  -  30.12’12

Primary target group:

• Women/girls
• 17 – 40 years old.
• In a relationship, engaged or married
• High-end brands in interests

Challenge

In the light of New Year’s Eve holiday, our client Elixir Exclusive had a clear goal to promote the newest addition to its product line, James Bond 007 Fragrance. The fragrance, which symbolized the celebration of the 50th anniversary of the movie icon was launched together with the latest James Bond movie release, Skyfall.

Our team did not want the promotion to be classic advertising, Facebook page posts, supported with Facebook ads. The concept was to create fun experience for the Facebook audience that will not only create awareness but also act as a catalyst to encourage actual demand for the product among the target audience.

Main idea

CyberLink Media experience with managing and running Facebook ads campaigns suggested that women audience response was much better when it comes to picking up a present or surprising their love ones, comparing promotions that targeted men in order for them to buy presents for their girlfriends or wives.
That is why we decided to change our primary target group by running a small experiment through our campaign. The contest does not target men despite the fact that the main product is fragrance for men audience.

Goals:

• Promotion of James Bond 007 Fragrance
• Creating demand for a product
• Increase the number of Facebook fans
• Capture a targeted e-mail list

Solution

We came up with the idea to offer our female Facebook audience the opportunity to surprise their love ones with a great holiday gift – the newest James Bond fragrance and taking the chance to earn it for free by entering our quiz and competing in “My James Bond” campaign.

This is the Facebook post that announced our My James bond campaign.

This campaign was a quiz contest where fans enter personal information (e-mail address, name and surname) and they earn points by:
1) Accuracy and speed of answering questions related with James Bond movies,
2) Inviting friends – the number of their Facebook friends who participated in the quiz.

My James Bond was very well planned campaign that allowed Elixir to promote the main product, while at the same time offering fun for the Facebook fans and increasing the current fan base of the Facebook page for our client.

Resources used:

• Facebook application – quiz
• High-quality content and updates (posts)
• Facebook ads campaign

How the app works – 5 steps

The steps required for the entrants to participate in My James Bond quiz contest were the following:
1) Like gate – Visitor has to be fan to access content
2) Welcome page – Directions and guides about the quiz contest
3) Entering personal info
4) Answering quiz questions – getting points by testing knowledge
and measuring time required to complete the quiz.
5) Inviting Facebook friends – fan gets points with every Facebook
friend that is involved in this quiz.

Like gate page design.
Presenting the benefit and the timeline of the special offer.

“My James Bond” through numbers:

• 194,454 people saw a content  about Elixir from 174.520 targeted with Facebook Ads. Overall campaign reach bigger than the targeted audience with Facebook ads (>100%),
• 3,662 Facebook users Talking about this,
• 2,340 acquired fans,
• 1,162 participants in the quiz,
• 1,162 targeted e-mail addresses collected

Want to become our next success story?

Zito Vardar AD

Zito Vardar AD Veles is a company that operates in the food industry and trade. It operates a fodder factory, pig farm and slaughterhouse, bakery, mill, restaurant and pizza bar as well as a chain of retail-department stores. It also owns transport center and service station. The company deals through ten subsidiaries: Zito Males AD Berovo, Mak Meso AD Stip, Vineam AD Vinica, Zito Vardar Trade Veles, Zivinokomerc AD Stip, Zi-Va AD Stip, Zrnotrejd DOOEL, Zi-Va Egg, Zi-Va Slaughterhouse and Cezar komerc.

Production Zito Vardar Group is branded under the sign Zi-Va , Zi-Va MEAT, Zi-Va eggs and Zi-Va flour, bread, pastry and confectionery.

Goal
Dynamic, sophisticated web solution that brings weight and quality in the spotlight. Melding text , high quality products photography, corporate information, and modern layout design to help Zito Vardar AD stand out from the crowd.

Solution
We believe in sophisticated websites that inspire success in the food industry. And, with our impressive porfolio in this industry i.e. the custom websites that we have developed, we created a website that will present Ziva Vardar AD in a dignified manner that goes along with her national and international accolades.

Our Key points of work

• Enhancing the communication and continuity between Ziva Vardar AD and his consumers, wholesalers & distributors
• Showcasing products with a unique and informative user experience
• Incorporating Media Center (video + photo galeries)
• Giving the website dynamic “touch” by adding News ans Advices for Healthy living sections as well as Newsletter subscription
• Conecting the website with various SM platforms

The web solution incorporates the following links:

• About Us
• Products
• Brands
• Media Center
• Your Comments
• Carers
• Contact
• News
• Advices for healthy life

Languages: English and Macedonian.

FOOTBALL TEAM FACEBOOK APPLICATION

Cyberlink developed a Facebook football application, called “My Euro 2012 team” that bets on the huge popularity of European football Championship and lets FB users to create their own football team of FB friends and compete for championship title.
The FB football application is easy to use, has viral sharing features and provides a rich and fun experience for FB fans participants.

Benefits
• Acquisition of FB fans
• Consumer engagement
• Virally spread clients brand
• Create buzz and strengthen consumer connection to clients brand
• Extensive branding

How the app works?
Every FB fan – participant in the football contest takes the role of a Football Selector, selects a favorite team flag and invites 10 FB friends to join his team. Each Facebook contest participant has options to invite friends, send unique link of his team for voting and share his team graphics on FB profiles in order to gain higher exposure and votes to win the contest.

The application menu consists of the following pages:
• page for team creation
• rank generator page
• page for terms of use
• page for prizes
• page Invite friends
• search module

Screen 1
CHOOSE TEAM FLAG

First screen contains flags of 16 countries participants in EURO2012.The FB user chooses his favorite team flag. The choice of a country will define the color of the jerseys.

Screen 2
CHOOSE YOUR TEAM OF FB FRIENDS

After the initial country selection, the FB user is redirected to the second screen where he sees a graphic of a team formation. FB user (Football selector) assigns for each of the 11 FB friends particular positions on a field of play (goalkeepers, attacking positions etc.).

By choosing a FB friend, the friends profile picture appears in the window.
Every team formation screen has unique link for voting and predefined comment Facebook plugin is attached, in order participants to motivate their friends to vote and winning in the contest.

Screen 3
SENDING REQUESTS TO FB FRIENDS

After Football Selector selects his team, a FB notification is sent to his friends with a request to join the team.

Screen 4
PUBLISH THE GRAPHIC

After choosing all 10 friends, the Selector can publish the graphic on his FB wall, in order to motivate his friends to vote for his team and help him win.

Screen 5
RANK GENERATOR PAGE

Each football team is displayed with:
• the name of football selector
• the name of the football representation
• position in the list
• number of votes
• date of creation.

All participants in the contest are automatically generated in a rank list by the number of votes of FB users.
Also, there is a TOP 5 rank list for football teams on a daily basis.

Results

• weekly peak with 14,000 new fans (source: socialnumbers.com, fan base growth 139%)
• acquires an average of 3,000 new fans daily
• more than 3000 football teams were created and more than 33.000 fans participated in the game

E-CARDS FACEBOOK APPLICATION

This Facebook application represents a free branded e-card service. Every Facebook user has an option to choose a branded e-card and send it to a friend. The application has administration panel for adding, editing and deleting categories and e-cards. It also has Share to a wall and Send it to a friend feature.

Benefits
• Brand awareness
• Consumer Engagement
• Fans promote the brand

Solution
Screen 1

The Facebook user could see three featured e-cards and under them there are categories listed with thumbnail pictures. The e-cards could be classified in x categories ex.travel, special occasions, beautiful quotes, home, car, school, etc. Each of the e-cards has an option to be tagged with different tags.

Screen 2

After the user chooses a category he sees the list of cards.

Screen 3

The user selects one of the branded e-cards. After he clicks on the chosen e-card it opens in bigger resolution. Under the card there is a button to send it to a friend and add a custom message or choose other e-card.

Screen 4

When the user sends the e-card, the applications asks him if he wants to share the information on the wall. If the approval is made the information about the e-card appears on friend’s Facebook wall. The receiver gets the information as a Facebook notification, so in order to see it, he should approve the application.

ALKALOID – brand “BECUTAN”

Becutan is one of the most popular baby product brands in South Eastern Europe and has successfully existed on the international market for over 30 years. Their products for infants, toddlers and young children are trusted by parents around the world for their utmost quality and effectiveness.

Challenge
Development and execution of Facebook Marketing Strategy for four markets (Macedonia, Serbia, Croatia and Bosnia-Herzegovina) with different characteristics in terms of product awareness, language speaking, market penetration and competition.
In line with the default primary and secondary target audiences, increase current level (around 1000 subscribers) of brand awareness and development of active campaign that will accumulate minimum 150000 Facebook subscribers.

Solution
The campaign was organized around five promotional categories:

• Custom Facebook Applications Development
for viral spreading of promotional campaigns around targeted populations custom applications were developed: baby photo contest apps, baby gender predictor, ovulation calculator and friend’s acquisition application

• Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

• Daily Campaign Management
Community management team was dedicated for daily communication with the population using posts, questions, topics, issues etc.

• Weekly Promotions Campaigns
Once a week were launched specific campaigns (advice from doctors, experiences associated with baby care, campaigns related to events, etc.) aimed to generate direct products communication to the target audience.

• Facebook Ad Campaign Management Service
some of the campaigns were supported with Facebook Ad Campaign Service.

Results
• By socialnumbers.com – Officially selected for the most effective and most professional guided Facebook Campaign in Macedonia
• In the period of active campaigning, acquires an average of 10,000 new fans daily.
• At one point, the campaign reached a record of 800,000 hits in one day.63% of Facebook Connected Persons of Macedonia actively talking about this campaign is an absolute record.
• The campaigns accumulate more than 200 000 Facebook fans.

SAITIS FASHION INDUSTRY

Saitis fashion industry was founded in 1978 in Larissa, Greece but in 1995 the factory headquarters were relocated to Bitola – Macedonia.
Today Saitis fashion industry is a renowned international company managed by the second generation family members with over 1000 employees and production capacity of 85 000 units per month.

Goal
Dynamic, aggressive web solution that would put our client on the textile map. Melding text , product photography, corporate information, and strategic layout design to help Saitis stand out from the crowd.

Solution
With so many textile brands available on the Internet, the purpose of the web site was “aggressive”introduction of Saitis in to the textile world. Making fresh, innovative and above all positive entrance as a company that has long and rich history, has been here for a while and is definitely here to stay.

Our Key areas of work:

• Online brand translation
• Concept creation
• Creative development
• Storyboarding
• Animation
• Intro/Flash development

The web solution incorporates the following links:
• Corporate
• Departments
• What’s new
• Factory (Galery )
• Contact (How to find US /Google Map, Follow Us.

Languages: English and German.

SAINT CATHERINE of SIENA PARISH, USA

Saint Catherine of Siena Parish School, a Catholic elementary (K-8) school founded in the the tradition of the Benedictines, welcomes and serves the Parish and surrounding communities.

Goal
Dynamic web solution with rich content that will captivate visitors attention. The web site should make the impression that the Saint Catherine of Siena Parish School is the right school for your child as one of the most important decisions you can make.

Solution
Dynamic Front Page Sections including:
•News
•Events
•Bulletin Board
Allows the visitors to post topics regarding any issues they many have, and anyone may choose to answer it in order to assist them. Both Forum and Topic administration can be done through the administrative panel to ensure that moderation over the bulletin board is as user friendly as possible.

Dynamic Menu incorporating the following links:
•About SCSPS
•History
•Staff
•Philosophy/ Mission Statement/SLEs
•Location
•Accreditation
•Alumni
•Media Gallery
•Admissions
•Application Checklist
•Tuition Schedule
•Principal’s Message
•Financial Assistance
•Academics
•Programs
•Curriculum
•Honor Roll
•Enrichment
•Music Program
•Acclerated Reader
•Oral Presentation Contest
•Parents etc.

PRESPA – AGROTOURISM

Challenge
Since the concept of Agrotourism in general is about bringing the visitors closer to nature, culture, tradition and rural activities , the main Idea behind this project envolved around several main points defining the magnitude of the Prespa Agrotourism project :

- Involvement of tourists in the rich tradition and the simple rhythm of the locals daily activities, understanding and participation in agricultural occupations – eg. picking apples, and familiarization with other local products.

- Detection of millions of wonderful surprises prepared by the nature- landscapes with incomparable beauty, millions of different scents, beautiful walks in nature, life in the village ;

- Understanding and enjoying the cultural specificity (130 archaeological sites from different periods of material culture, 95 churches and monasteries, including St. George – Kurbinovo 1191)

- Depicting Brajcino, Ljubojno, Lower Dupeni, Konjsko as separate entities from architectural point ov view, with stone houses, bakeries woven fences…

Goal
To display Prespa with all its beauty and spirit, in a complete multimedia solution that includes Video (DVD), CD Rom and printed advertising materials, ie Brochure, Map of Prespa, Poster and Book of recipes.

What we offered
• Creative services
- Brand / Corporate Identity development
- Promotional materials (Broshure,Book of Recipes and Poster) design
- Packaging/Booklet design
- Printed materials development ( melding text , product photography, photo-manipulation, computer generated images, corporate information and strategic layout design).
• Photography
• DVD Creation
• CD-ROM Creation
• Video Animation

CD ROM “SKOPJE – more than a city”

Goal
To present Skopje with all its beauty and spirit, culture ranging from historic mosques to fashionable bars, quality hotels and remarkable cultural and night life.

Languages: English and Macedonian

Conceptual Structure of Skopje – more than a city
This tourist guide takes you straight to the action in the capital of Macedonia – Skopje with useful information about accommodation, tourist attractions, cultural-historic monuments, famous people, must-see cultural events, traditional foods and drinks.
There is also an interactive map of Skopje with legend and photo gallery with more than 150 amazing photos.
We believe that users will find this CD ROM very valuable because it will enable you to quickly access a vast variety of information. Besides, it is also a souvenir from Skopje that tells amazing story.

POLITRUE POLITICAL PLATFORM

Politrue is an informational and blog/forum site for expressing the political opinion of the German political parties.

Goal
To bring the German politicians closer to the voters and give them a better explanation of their political agenda.

Services Offered
The portal solution that we developed is based on the Ein Sof WebArchitect CMS system.
The CMS system is extended by further functional modules, such as Politician activities and various membership models for the elected officials.
The ES WebArchitect is a CMS system with modular architecture and consists of a total of 35 pre-defined modules.
We used the latest technology and standards for web development bringing Politrue.de page into sophisticated and modern category of portals.

Highlights:

· A portal of rich content with practical interactive tools
Building a portal of multiple content databases containing over 110 predefined Political partys, thousands of constituencies, zip codes as well as capacity for thousands of politicians with their own admin pages where they can publish Themes, Polls, and Press releases and edit their own web site with sub domain. Connecting politicians on 3 Political levels: Federal, State and Constituency level.
Intuitive search and retrieval mechanism for the content.

· More publicity and presence!
With Politrue politicians can publish their political opinion on the key political online platform. The political opponents can comment on this posting as well as vice versa. Citizens read politician’s own opinion and his arguments and they can compare it with the political competition on the spot.

· Public relations in one step
Politicians can compose their Theme/post that is searchable by the keywords given in the title.
One can decide where the post is going to be published: on Politrue.de in their constituency, to the press or on the social networks (Facebook, Google + Twitter and Linked In)
Everything in one step!

· Subscriber business model
Politrue.de includes free services (Basic Module) and paid services.In the first month, politicians can test all the modules for free.

Basic Module
Publishing post and comments is the Politrue power and it’s for free.

Contact Module
Citizens can comment on politician posts. These comments are NOT published on Politrue but the politician receives an e-mail. Also there is a Chat feature so the politician can use this for “One on One” conversation with the citizens.

Pool module
Pools editing and publishing. One vote per user/citizen is allowed.

Calendar module
Allows the politicians to show how busy and involved they are by entering their meetings in the Constituency Calendar.

Reminder module
When a Fraction or politicians comment on another politicians post he’ll be notified per e-mail.

Web site module
The Politrue website with a sub domain automatically synchronizes with all Actions made on the Politrue platform. In addition, politicans can upload pictures and videos.

Advantages for the Citizens
1. Comparability of the arguments on a single page
2. No more browsing on every Political party website
3. More transparency
4. Participation (Polls)
5. Comment possibility…

Skills:

•Application development: C#.NET

•Database development: MSSQL 2008

•Front end development: C#.NET, XHTML, CSS and JavaScript

MILIXOR

Challenge
Brand Awareness

Solution
Coffee is considered as an effective stimulant that keeps the consumer alert and awake. With our usual busy lifestyle, it helps to have a beverage ready to keep us active all throughout the day.

Our web site design is minimalistic yet warm and invites you to make yourselves a cup of Miluxor Coffee.The Background pictures reflect the website itself, with its sparse text and neutral color choices.

Contemporary web solution in line with the modern Internet marketing principles, so that the implementation of future Internet strategies of any kind is possible.
Miluxor web site follows the journey of Miluxor coffee from bean to cup offering Coffee Products and Coffee Machines Galleries.
Interested visitors/clients can subscribe to the Newsletter or contact Miluxor directly.

Koding – Brand “Gorska”

Awards
In 2010 Gorska web site was chosen in the top 3 business web sites in Macedonia.
In 2011/12 Gorska won the title of Macedonian Superbrand.

Challenge
To create a website that would bring the brand closer to the market encouraging retailers to trial it, and consumers to swap their brand of choice.

Solution
With so many water brands available, and a growing concern over the ecological impact of bottled water, the site had to emphasise that Gorska is the cleanest and most ecologically friendly bottled water to be found.

Our Key areas of work:

• Online brand translation
• Concept creation
• Creative development
• Storyboarding
• Animation
• Flash development
• Online orders
• Gorska Media Center
• Content management system

The CMS platform incorporates several modules like Contact form, Pool, Forum, Newsletter, Search, Contest, News, FAQ and Files download. To make the atmosphere more pleasant we selected appropriate music to highlight the authenticity of the proposition.

Invest in Macedonia

Challenge
Invest in Macedonia to be the ultimate information source for every investor interested in Macedonia.
Quick and easy access to every needed information including administration and legal frameworks as well as success stories .

Solution
Contemporary web solution supported with advanced administrative module, developed specifically for this client enabling Agency independence in aspect of regulating / modifying content in realtime. Moreover, one of the main features of the new site is dynamic changing of the the blocks i.e. content position.

Highlights
• A portal of rich content with practical professional tools
Finding answer to every question you may have about Macedonia.
How can I visit Macedonia?
How do I register a company? How much does it cost to register a company?
What are the biggest banks in Macedonia according to total assets?
Questions about taxes, Technological Industrial Development Zones in Macedonia, real estate investment, sector analysis and reports and so much more.

• Modular architecture
Invest in Macedonia incorporates many modules enabling the visitor pleasant experience while on this page.
It incorporates basic info about the Agency as well as Macedonia with the more personal FAQ and Information Request Modules.
The web site is enriched with additional modules like Newsletter, Events, Location database, Public Announcements, Useful Links, News, Publications, Tenders and announcements, module for promoters document exchange (DMS). etc.

• Finding the best investment opportunity
Invest in Macedonia offers rich content about the economy sectors,Technological–Industrial Development Zones (TIDZs) identified as centers in which highly productive clean manufacturing activities are concentrated and new technologies are developed.
Also one has insight in the latest Investment Programs as well as the investing oportunities in the SME development.
Find your potential partner/project by sending online Information Request.
Choose your sector and send your request to Invest in Macedonia.

IBank (Search Engine Optimization Solution)

Challenge
To boost Ibank traffic and sales.

Services Offered
Search Engine Optimization Solution
A comprehensive site analysis helped identify several structural as well as content issues which were impacting site ranking. We also implemented web analytics to establish a baseline as well as monitor site traffic and performance.

Changes made included the below:

On Page Modifications: Reworked the site to meet W3 guidelines and created keyword rich, high quality content to help pull in more targeted traffic, navigation and lending pages reorganization.

Off Page Modifications: Implemented a basic link building campaign to increase site popularity. This included leveraging online bloggers, news sites as well as content syndication.

Consequently, the website showed increase in performance.

IBank (Pay Per Click Marketing Solution)

Goal
To attract quality leads and to lower their PPC cost while maintaining the same amount of qualified leads.

Challenge
This PPC Management project was realized together with iBank team (person from our team with a person from their team), in their offices. The first challenge was to attract quality leads that are “hot” in the finance niche. That means small businesses that need any kind of loan, equipment leasing or mortgages.
The second challenge which was our main focus was to lower their PPC cost while maintaining the same amount of qualified leads. This basically means that the quality score of their Google campaigns should be even better. That is a very challenging job when you have to cut the cost per click prices.

Services Offered
The first thing that we do was to increase the conversion with the same budget. We also needed to lower the bounce rate (60% at the moment).
We change all URL’s of the landing pages to point directly to the sigh up form.

The result was 30 % more leads than usual, and lowering the bounce rate to average 50%.
We were following the daily movement of the whole market, we analyze the keywords and the leads that we are getting from specific keywords, and then we checked the sales of those leads. Keywords that were getting us the
best-selling leads were increased proportionally. This may sound like we are not lowering the cost but long term results were:

• Increased quality score of the keyword.
• Better leads, which means better sales.
• Increasing the CTR (control through rate of clicks) which long term gives us better position for lower price

Keywords that were not producing good results were lowered so they can be around 7-8 position in case that market start moving up. With these step we cut roughly 20% of the whole budget (some months even more then
$70 000).

Of course we find and tested very specific keywords that were producing conversions and were low cost. We created and tested new ad copies, fine tune the current ones and increased the CTR with ads that were more
promising and straight to the point of the landing pages. Again, increasing CTR means better quality score, which means more ads served by Google, more visitors and leads.

For attracting more visitors we also start using Google content network. Content network are sites that are using Google AdSense program and serve ads by certain percentage for the sites owners. This is very skeptical model for many companies (quality traffic issues) but if Google AdSense pays 7 billion to the site owners annually it’s worth at least testing it for your own purposes. Because we needed more attention we started testing with small daily budget of $200. The results were 25 % conversions (average was 20% for all other Google campaigns) and average CPC (cost per click) was $1.8 vs $2.1 for all other campaigns.

FRUTTI DI MARE

Challenge
The marketing team wanted to do something different at their restaurant. To improve host. To encourage people to come back time and time again. To present the restaurant menu, to communicate online with guests and build guest loyalty.

Solution
Modern, dynamic and easy-to-use web site. The web site has advanced administrative module for adding, editing and deleting content (text and photos, links) in real time.

Features:
• User Registration Form (provides detailed information about guests including their date of birth. It enables visitors to make reservation or leave comments in Guest Book)
• Online reservation (maximizes guest flow and provides more personalized care to each guest)
• Guest Book (enables guests to share their experience or give suggestions for service improvement)
• Newsletter (provides subscription to special deals and events
• Menu
• Awards
• Photo Gallery
• News
• Hours of operation and contact info
• Send to a friend

FASHION WEEK CORPORATION

Challenge
FWSK vision is returning the fashion week as cultural and professional event, a place of integration and promotion of the Macedonian fashion culture, a place where the best young and established designers, fashion houses, photographers, agencies, models, brands, journalists, consumers, educational institutions and other subjects, which represent integral part of the fashion industry,can be united.

Solution
Contemporary, modern web solution supported with advanced administrative module enabling presentation of the Models (employeed by the Podium Model Agency )as well as of the designers/Fashion Week partcipants through photos and short Biography.
The web site also incorporates video presentation of the Fashion Week highlights and Fashion news.
FWSK is expected to encourage movements, which will contribute to create new trends.
By presenting the new collections of the fashion designers, the fashion houses and brands, as well as by presenting the work of the students of the fashion faculties and the fashion photographers, FWSK will contribute to the development of the fashion scene and launching new names in the fashion world.

FACEBOOK OVULATION CALCULATOR

This ovulation calendar can help woman to identify the most fertile days in their cycle according to last menstrual period date and cycle length. The ovulation calculator also gives information about approximate due date if woman conceive on one of those days. The calculator has Facebook Share feature and Send to a Friend feature.

EOS MATRIX

Challenge
The main feature of the project is to provide comprehensive integrated solution which will ensure the registration of companies in the system, records of their affiliated companies and records of their debts in order to ensure debt collection.

Solution
It covers implementation of Web portal solution and software application for financial services management based on Windows platform, Apache Tomcat server v.6 as application server, with software solution based on Hibernate, WEB services, JSF Woodstock Posgre 8.1 database.

Key Points:
• Database
• System,application server and database configuration
• Development, implementation and application delivery
• User training

ENER- National Electronic Registry of Regulations

Challenge
To become citizens information tool as well as useful information platform for the representatives from nongovernmental organizations, chambers of commerce, business associations and legal persons, government officials as well as the individual ministries.

Quick ENER Overview
Through the process of assessing the impact of regulation (Regulatory Impact Assessment – RIA) which implies the implementation of appropriate and timely coordinated public consultation, the only national electronic registry of regulations by submitting suggestions, opinions and observations can promptly engage stakeholders in creating regulations. Thus achieves greater predictability to the same transparency and of course the whole process.
According to the Rules of the Government of the Republic of Macedonia and the methodology for assessing the impact of regulation, the Ministries are obliged to publish the proposals for the adoption of law, drafts and proposals of laws, except the laws being adopted by urgent procedure , in the only national electronic register (ENER) and make them available for Public comments, 10 days after the publication date .
On the ENER web page any interested party may submit opinions, comments and suggestions on the published law proposals decisions, on law drafts and proposals of laws.
The competent Ministry prepares a report on the opinions obtained which lists the reasons why the remarks and proposals are not accepted and publishes it on the ENER website.

Proposals for passing a law, drafts and proposals of laws and reports under paragraph (5) of Article 71 remain posted on the website of the competent ministry and the ENER web site, one year after the law’s entry into force.

Solution
Users of the only national electronic registry of regulations – ENER are divided into four groups:
• Administrator – representative / representatives from government
• Government users – representatives of ministries
• Public users (individuals)
• No – government users – representatives of NGOs,commerce or business associations, company-legal entity

The ENER web page incorporates the following modules:
Log in /Frontend

Public users:
• TOP 5 commneted regulations
• TOP 10 proposed regulations
• Counter
• Frontend menu:
- Regulations in the public section
- Review of regulations in the public part
- Overview of documents in the public regulation section
- Review of recommendations of regulation in public Part
- Overview of comments on regulation in the public part
- Proposed regulations in public Part
- News in public Part
- Contact form in a public part
- Guidelines for Public Section
• Search
• Registration request

Government users:
• Regulations
- List of regulations
- Sorting the list of regulations
- Entering a new regulation
- Change of regulation
- Adding comments to regulation
- Notification of regulations
- Introduction and overview of links from official gazette
- Importing documents of regulation
- Review of documents on the regulation
- Introduction and summary of recommendations of users
- Status of regulations
• Search
• Formalities
• Change the password and forgotten password.

Chinese Baby Predictor Calculator (Facebook)

Is it a boy or girl?

Give our Chinese gender calculator a try.
Legend says that the gender chart is more than 700 years old and was discovered in a royal tomb.
There’s no scientific proof that the Chinese gender calendar works, but since there are only two choices – boy or girl – about 50 percent of the time it should make the right call. At the very least, it’s very entertaining!

The Chinese Gender Predictor chart uses mother’s age and conception month to predict if she is having a boy or a girl.
The calculator has Facebook Share feature and Send to a Friend feature.

CD ROM “OHRID – THE CRADLE OF BEAUTY”

Challenge
To present the historical-cultural treasure of the UNESCO protected city – Ohrid.

Languages: English and Macedonian

Awards
2005 Best of Trado, Switzerland

Solution
The CD Rom “Ohrid – cradle of beauty” is a complete tourist guide for the one of the most beautiful Macedonian cities – Ohrid. A town of vast history, place of historic magnificence but also of outstanding natural beauty.
It provides an incredible amount of information on history of Ohrid, underwater archeology, traditional local craftsman, national park Galichica, Ohrid swimming marathon, the Ohrid Bazaar etc.
More than 20 churches (St. Naum, St. Holy Mother – Bogorodica, St. Sophia, St. John Bogoslov of Kaneo, St. Dimitrija, St. Erasmus, St. Nickolas and etc.), numerous historic-cultural monuments (The monument of St. Cyril and Methodius, The house of Robevci, The Lapidarium Museum, The House of Uranija, The House of Hristo Uzunov, The Museum of Slavic literacy, The Memorial House of Grigor Prilichev, Samoil’s Fortress etc.), as well as Ohrid beaches, villages are presented by photos, text, ambient music and panoramas that offer 360 degree views.

The CD ROM consists of over 450 photographs, 30 videos, 30 panoramas 360°, 80 pages text and original Music.

The CD-Rom “Ohrid – cradle of beauty” is a great way to get a general overview of the City. It can be also used for educational purposes or as a valuable souvenir to show the natural beauty of Ohrid, its surrounding countryside and tourist attractions to family, friends and colleagues.

SPECIAL THANKS

• UNESCO
• Municipality of Ohrid
• Macedonian Ortodox Church
• Institute and museum Ohrid

CD ROM “MACEDONIAN ANTIQUITIES”

Challenge
To organize and to unify one huge cultural wealth made by a multitude of civilizations on Macedonian area and to finally start talking on behalf of millions of people for everything they obliged us.

Languages: English and Macedonian

Awards
This project has had a number of public promotions and it has caused apparent attention and praise everywhere (Barcelona, Seattle, Washington, Lisbon), so as to win the prestigious THE BEST DIGITAL MEDIA AWARD in Gifu-Japan, in 1998, at the 4th International Scientific Conference on Mutlimedia and Virtual Reality.

Conceptual Structure of Macedonian Antiquities
This CD Rom is been adapted for a simple and accessible search. The whole content has been structured in accordance with the chronological order or the archaeological epochs, and each archaeological epoch is divided into several thematic chapters. It is clear that the thematic chapters can vary from epoch to epoch; however, the chapters which include different aspects of spiritual and material culture, as well as the chapter which covers only the most prominent settlements of the given period, are common for all the epochs.
Besides the main menu, each epoch is equipped with a special menu for moving through it, which is available at any time and adapted to simple and easy-to-follow manipulation.
The periods included in this edition are in the framework of archaeology as a science. Namely, the CD ROM starts with the Paleolithic and closes with the coming of the Turks, when Macedonia was under the Turkish rule, i.e. with the time when Macedonian archaeology ends and the Macedonian history commences.
On every archaeological epoch presented on the CD ROM there is also an interactive map of the Republic of Macedonia.

SPECIAL THANKS

• Ministry of Culture, Republic of Macedonia
• Center for Publishing Development – Budapest
• Open Society Institute Macedonia

ALKALOID – brand “BECUTAN”

Challenge
Creating a community of registered members/parents who will use Becutan web site as a place for sharing experiences as well as Parenthood advises. Becutan web site will offer all the necessary information, advices, useful tools and friendly support by parents for parents.

Solution
Becutan web portal tends to be parents and parents to be, favorite spot where they can socialize, have fun and share advises, information and experiences related to parenting …
Becutan web site offers the necessary information, advice, useful tools and friendly support by parents for parents.

To make sure that we cover every aspect of the Parenthood we developed dynamic web solution supported with advanced administrative system incorporating different modules:
• Members registration
• Mothers Forum
• Pools
• E-cards
• Photo Albums
• Childrens Corner
• Products Catalog
• Media Center
• Interactive Quizzes
• Newsletter form
and specially developed tools for this brand i.e. Gender prediction tool, Baby Names tool, Ovulation Calendar tool and Heartbeat tool.

MACEDONIAN NATIONAL TELEVISION

Project Description
Integrated system for processing the election results used in the parliamentary elections 1998, the presidential elections 1999, local elections 2000 and presidential and local elections in 2009. Complete solution with broadcast facilities for visual presentation of the elections results. Statistical analyzes using different keys during and after voting.
Architecture: C# .NET programming, Visual Studio, XML, Adobe Flash, Adobe Photoshop, 3D animations.

Solution
The system, apart from the application software produced by CyberLink, contains servers with databases and for graphical processing, video server, a station for control and administration, monitoring stations, stations for adding of data, communications server, and active network equipment.
The system is projected and implemented by CyberLink and during the realization of the program, part of the system was served by CyberLink as well.

ZWEIG INTERNATIONAL, USA

Challenge
Clean, easy-to-use web site that establishes a connection with visitors/potential clients showcasing the company’s enviable consulting experience.

Solution
Presentational, dynamic web solution, simple and easy to navigate.

Includes Basic Company info, Services, Approach and Methodology, Experience, Biography, News as well as Contact and Newsletter module.

The rich informational content is divided in main menu links showcasing the experience and projects of Mr. Miguel Zweig worldwide including the USA, Canada, Mexico, most countries of Central and South America, Europe (Western, Central and Eastern Europe), Central Asia, Asia/Pacific (including Australia, India, China, Japan, Taiwan and most Southeast Asian countries) and several countries of Africa and the Middle East presented as separate sub links.

Mr. Zweig’s experience is presented not only by Geography but also by industrial segments, including automotive, refrigeration and air conditioning equipment, paper products, packaging, food and food ingredients, textiles, plastics and chemicals, non-woven materials, telecommunication equipment, house wares, tourism and others presented as sub links as well.

ZDRAVKO COLIK (musician)

Challenges
Main objectives of the campaign:
1. Raise awareness for the upcoming concert event with particular emphasis on reaching a target audience
2. Exploit the opportunity to collect detailed data from potential audience to support future marketing activities
3. Generate buzz among fans by offering a unique experience around an upcoming concert event

Solution
The social media campaign started with the launch of a FB fan page for the famous Balkan singer.
Non-fans were given attractive triggers to register for a chance to win tickets. Attendance at the concert was limited to 150 lucky winners.The campaign was organized around four promotional categories:

• Custom Facebook Applications Development
For viral spreading of promotional campaigns around targeted populations custom applications were developed: fan gate apps, respond a question apps and friend’s acquisition application.

• Custom Tabs Development
For visual communication of promotional message with targeted population, each campaign was supported with custom tabs.

• Daily Campaign Management
Community management team was devoted for daily communication with the fans publishing posts, asking questions, discussing different interesting topics about the singer.

• Weekly Promotions Campaigns
Once a week were launched specific campaigns (Facebook Interview with the favorite singer, Invite FB friends and win a free ticket, Share photo and win a gift, Did you know and other campaigns related to events)

• Facebook Ad Campaign Management Service
Certain campaigns were supported with Facebook Ad Campaign Service

Results
A very active and engaging page that is constantly growing
- fanbase: 12000
- talking about: 9000 (in a period of an active campaign)
- collected 1000 emails by the end of the campaign.