Linkedin is business networking on steroids.
If your customers are businesses, then LinkedIn is your best online marketing asset.
There are many business social networking sites but LinkedIn is undoubtedly the global B2B king where more than 160 million professionals join frequently for business networking and opportunities.
Considering that search engines love Linkedin, it is displayed regularly among the top results in search engine pages for any business keywords.
This platform was created for people to make connections. Statistics say that Linkedin is better B2B customer and lead generation channel of all online properties, including Facebook and Twitter.
Companies are using LinkedIn for many business goals:
- relationship building,
- intelligence gathering,
- generate leads,
- brand building,
- increase visibility,
- increase business contacts and networking.