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Most of the social media marketers are well aware that the reach of the organic content posted to a Facebook fan page has been limited by Facebook’s EdgeRank algorithm.
In other words, when you post an update to your page, that update would only reach a limited number of your fans’ news feeds, because it ranks and shows content based on the likely interest of a given user.
On average Facebook pages reach only 15% of their fans with a typical Facebook post.
If you’re looking to get more fans to see the content you share on Facebook, it’s time to consider not only quality content, but also promoted posts.
When do you promote a Facebook post?
You should promote Facebook posts that show early viral promise. Still there are 5 questions you should consider before clicking the “Promote” button:
1. Has it been at least 6 hours since publication?
2. Will the post still be relevant 3 days from publication?
3. Does the post include call-to-action that creates desirable behavior?
4. Does the post exceeds 1% engagement (fan engagement=(likes+shares+comments)/number of fans).
5. Do you want to promote a specific offer (offer, discount, Facebook contest)?
How much should you budget?
This depends of the number of fans on your fan page. The price varies from $5 to $1000 or more per post.
What’s your take on promoted posts? Do you think they’re a great way for businesses to get more attention? Let us know your thoughts in the comments.
In today’s digital era, digital marketing is experiencing rapid growth. There’s something new to learn everyday. And as the importance of digital marketing increases, some businesses wonder whether they should forgo traditional marketing altogether and stick to digital marketing solutions.
The question is: If digital marketing is better, perhaps the ad budget needs to be shifted accordingly?
Some of the advantages that are driving marketers to put a growing portion of their budgets into digital marketing are:
Cost Savings: with digital marketing you can reach more of your target customers and spend significantly fewer dollars than you would if you were paying for traditional marketing.
Personalized Messaging: digital marketing allows brands to specify exactly the target demographic for each individual ad in a campaign. Digital is just as creative of a canvas as other channels.
Easily Measured: When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and adjusted if needed.
Viral Value: brands that post content to social media sites are able to plug into consumers who are willing to share that content with their networks.
Relationship marketing: digital marketing, especially social media allows 2-way communications with consumers. By working hand-in-hand with the prospects and customers brands can co-create a more meaningful, personalized, and lasting experience.
Is digital marketing replacing traditional?
Brands should be aware of the shift to digital marketing. We do not expect it to completely replace traditional marketing, however it would be short-sighted to ignore its benefits.
An effective marketing campaign should incorporate a balanced mix of both. No matter the channels you choose, the fundamentals of marketing haven’t changed since Mad Men ruled the marketing world. There is still a need to conduct market research, develop strategies to reach your target audience and create compelling content that will engage them.
In order to determine if you as an organization should forgo traditional marketing you need to look at your target audience and plan channel approaches accordingly.
Is your target demographic almost exclusively online? If so, perhaps you should target your efforts exclusively towards digital marketing.
At the end, by reaching consumers where they are (whether that is on traditional media, or online) with a consistent marketing campaign, brands can ensure that their omnichannel presence is felt and recognized.
In your opinion what are some other benefits from digital marketing? Share your thoughts and opinions in comments below.
Let’s just put the word out at the very beginning: It starts everywhere! It may NOT come as a surprise to you, if you are at all involved in SEO, that finishing your on-page optimization will just announce the beginning of the headaches. Link building is a very important aspect of the SEO strategy. It must not be ignored. It must not be neglected. It must not be forgotten. This is something that adds contentiousness to the SEO battle, and will distinguish you from your competitors if done correctly. Needless to say, it will destroy your website’s rankings (you might even get dropped from the listings) if it is done wrong.
Quantity in links is what matters. The more links the better? Nothing could be further from the truth. Trying to get all the links you can, will not only do any any good to your site, it may actually get your site penalized. Low quality links, that come from irrelevant, low PR sites will do you more harm then good. It is particularly important to build links that are relevant to your website, and your website’s industry.
Paying for links is a good idea. This is a #MegaFail in the SEO world. You will lose money, and you will not get results (just like flushing money in the toilet in the real world). Google doesn’t like websites that pay for links. Directories and other sites asking for your money know this, trust me. They have just chosen not to listen go Google. And if you think you can trick the biggest search engine in the world (a.k.a is mostly responsible for your website’s revenue) you have another thing coming.
The automated software will do the job for me. This is another wrong way to go. There are many automated software solutions on the Web that claim they are absolutely harmless. The truth is, they are not. They will promise you thousands of links, but what they will not mention is the fact that Google will pick up on their linking patterns and penalize the website. Most of them have a habit of applying for links on certain parts of the day, or certain days of the month. Google will pick up on this, and you will be stuck explaining to your boss, (or worse – your client) why the website disappeared from the search results.
Monitoring my competitors will give me link ideas. Looking at where your competitors have gained links, and trying to get links there is a very good approach. There is nothing morally or any other kind of wrong in doing this. SEO is a competitive and transparent landscape. Everyone has access to your website’s links, and you may cry all day and night about it, or you may see the positive in it – you have access to competitors links too!
.edu and .gov links will help my website. Again, good thinking! These are the kind of links Google loves. They show Google that your website is important to non-profit, government or educational facilities and you will be rewarded for that. Try to get more .edu and .gov links, and do your website a favor.
Great content will get me the results I need. If we are talking about quality SEO activities this is hitting the spot. Not only is great content the main generator of links nowadays, it will continue to grow as an SEO factor in the future, and you can quote me on that. Social media helps quality content spread like a wildfire these days. This means more links for you.
Well, this is an easy one as well. It doesn’t. Link building is not something you can “finish”. It is something you have to continue to try hard at. If you scroll back to the first image of this post you will see the beginning of a linking network… It is the starting linking network that you need to turn into the image below.