Most of the Facebook marketers and community managers take time off and do not post during weekends, but they don’t realize this is where they miss great opportunities for interaction with their audience.
Buddy Media published a report in September called “Strategies for Effective Wall Posts: A Timeline Analysis” based on activity from 1.800 of the world’s biggest Facebook brand pages from the period of April 1 to May 31.
It turns out that posts that are published on weekends get 14.5% higher interaction compared with weekdays.
Among other facts timing is crucial, considering that posts published between non-busy hours (between 8pm and 7am) receive 14% higher interaction than those posted between 8am and 7pm labeled as “busy-hours).
Post one or two times per day, but space posts out to avoid exceeding seven posts per week
Use photo attachments or text-only status updates to increase interaction.
Post that are shorter are more engaging. Use 80 characters or less per post.
Ask questions (at the end of a post). Posts that include question generate 92% higher comment rates than non-question posts and questions asked at the end of post get 2x more comments.
If you want to drive engagement on your Facebook page, “caption this” and “fill in the blank” post types are great tactics.
The use of emoticons in some industries are very powerful way to elicit emotion, particularly food & beverage, health & beauty and entertainment.
Use call-to-actions to guide your fans but be very careful with the selection. Softer keywords resonate better with audience.
Facebook marketing is not an easy road
People have become overwhelmed by the amount of information shared online and offline.
Trust could not be earned overnight, especially considering that people got different reasons to join social networks. Following and communicating with brands is certainly not their primary choice.
There is a need from brands to deliver and provide real value to earn the attention of their target population.
Brands need to develop and share remarkable content that stimulates interaction. Preparing and implementing social media marketing strategy is not a job you could allocate for your intern staff or employees running out of projects.
In order to share our experience to help you engage your Facebook community the right way and build a brand that is “likeable”, our team at CyberLink Media prepared a FREE eBook “7 Proven Tactics to Improve Your Facebook Fan Page Engagement”.
Feel free to download it and share with friends.