Most of the social media marketers are well aware that the reach of the organic content posted to a Facebook fan page has been limited by Facebook’s EdgeRank algorithm.
In other words, when you post an update to your page, that update would only reach a limited number of your fans’ news feeds, because it ranks and shows content based on the likely interest of a given user.
On average Facebook pages reach only 15% of their fans with a typical Facebook post.
If you’re looking to get more fans to see the content you share on Facebook, it’s time to consider not only quality content, but also promoted posts.
When do you promote a Facebook post?
You should promote Facebook posts that show early viral promise. Still there are 5 questions you should consider before clicking the “Promote” button:
1. Has it been at least 6 hours since publication?
2. Will the post still be relevant 3 days from publication?
3. Does the post include call-to-action that creates desirable behavior?
4. Does the post exceeds 1% engagement (fan engagement=(likes+shares+comments)/number of fans).
5. Do you want to promote a specific offer (offer, discount, Facebook contest)?
How much should you budget?
This depends of the number of fans on your fan page. The price varies from $5 to $1000 or more per post.
What’s your take on promoted posts? Do you think they’re a great way for businesses to get more attention? Let us know your thoughts in the comments.